Chairman Choi Byung-oh Meets Designer Castelbajac in Paris for Global Expansion
Creatrip Team
a year ago
Choi Byung-oh, chairman of the Fashion Group Hyungji, met with designer Jean-Charles de Castelbajac in Paris to discuss global collaboration. The meeting aimed to enhance cooperation for Castelbajac's globalization and Hyungji's brand expansion. Castelbajac, known for designing outfits for Notre Dame's reopening and Ivanka Trump, discussed diversifying product lines with Hyungji, beyond golf wear to include sportswear. Choi also invited Castelbajac to Korea for the upcoming Korea-France 140th anniversary. Hyungji, which acquired Castelbajac's trademarks in 2016, aims for expansion into Europe, the U.S., and ASEAN markets.
