If you’re traveling to Korea soon and wondering what souvenirs are actually worth buying, this list is for you! In 2026, Korean souvenirs have gone far beyond sheet masks, seaweed and snacks. From trendy lifestyle items to must-haves, here are the Korean souvenirs people are really bringing home right now.
1. newmix coffee
- Locations: Seongsu / Bukchon / Lotte Department Store Myeongdong Main Branch
- Price Range: ₩9,000–17,900 (9000-17900)
When it comes to souvenirs from Korea, instant coffee has always been a classic. For nearly 50 years, it has been part of everyday life, enjoyed across generations at home and in the workplace.
You have probably noticed it in Korean dramas as well. Characters quietly sipping coffee after a meal or holding a paper cup during a short break at work. In many ways, instant coffee reflects the rhythm of daily life in Korea.
newmix coffee, which has been gaining attention recently, takes this familiar culture and reinterprets it in a completely new way. While rooted in nostalgia, the brand adds a modern sense of style, turning something ordinary into something noticeably different.
The packaging is clean and refined, so it does not feel like a typical tourist souvenir. It feels intentional and well considered, making it easy to choose as a gift for many occasions. It is also convenient to bring to the office or to small gatherings, and each box comes with a matching paper bag for ten sticks, making it simple to carry and present.
The flavor selection is another reason Newmix stands out. Along with classic mixed coffee, there are flavors like matcha and roasted chestnut, as well as more playful options such as Birthday Party Vanilla and Korea’s famous banana milk. The combination feels both comforting and unexpected, offering something a little different from what people usually expect from instant coffee.
What truly sets newmix coffee apart is that it goes beyond being just coffee. It feels more like a drinkable treat, something you can enjoy casually, almost like a small snack during the day.
At the store, you can sample different flavors before buying, with English support available as well. This makes it easy to explore and find a flavor that feels right before choosing it as a souvenir or gift.
The sweetness is light and clean, making it easy to enjoy even for those who are not big coffee drinkers. At the same time, coffee lovers appreciate the balance of nostalgia and modern taste.
newmix coffee brings together Korean everyday culture, storytelling, and flavor in a way that feels thoughtful and unique. It is the kind of souvenir that feels carefully chosen, perfect for friends, family, or office gifts, and one of the Korean souvenirs worth paying attention to in 2026.
2. DOUBLE LOVERS
- Locations: Seongsu Flagship Store / Myeongdong Flagship Store
- Price Range: ₩49,000–69,900 (49000-69900)
DOUBLE LOVERS is an eyewear brand that’s been getting a lot of buzz in Korea. You’ll often see it worn by Korean influencers and models, and it’s especially popular with people who love fashion.
At first glance, the store feels like a high-end boutique, so you might expect the prices to be steep. But surprisingly, many of their frames are very affordable, with prices starting at around 49,900 won.
One of the reasons for its popularity is the great balance between stylish design and affordable pricing.
Both sunglasses and eyeglasses reflect current trends without being overly bold, with a wide range of designs that suit different face shapes and styles. Even if you’re unsure what will look good on you, it’s easy to find a pair that feels natural and flattering.
The Seongsu flagship store is a spacious, two-story space showcasing an impressive selection of frames. From simple, classic designs to more distinctive styles, there’s plenty to explore, and you might find yourself browsing longer than you expected.
3. Nuflaat
- Locations: Seongsu HAUS NOWHERE SEOUL 3F
- Price Range: ₩24,000–120,000 (24000-120000)
Nuflaat is a lifestyle brand centered on tableware, created by the team behind Korea’s iconic eyewear brand, GENTLE MONSTER.
Known for building a distinct world that blends fashion and art, the brand brings that same sensibility to its tableware. Each piece is practical for everyday use, yet bold enough to feel like an artistic statement on its own.
The store is located on the third floor of HAUS NOWHERE SEOUL, a trendy multipurpose space in Seongsu. As soon as you step inside, it feels more like a museum exhibition than a shop, with each piece of tableware immediately drawing your attention.
One of Nuflaat’s signature lines is the bold Nail Collection, featuring cups and teapots with handles designed like vivid red fingernails. The unique design quickly caught attention, with celebrities even sharing it on social media, turning the collection into a major talking point.
On the fifth floor of the building, you’ll also find NUDAKE TEAHOUSE, a café connected to the brand. What makes it special is that Nuflaat tableware is actually used for serving drinks and desserts, so you can see the size, shape, and presence of each piece in real use before deciding to buy.
The designs are unforgettable at first glance, yet once placed on a table, they somehow blend in naturally. This balance has made Nuflaat especially popular among interior and art lovers.
Unlike mass-produced souvenirs, Nuflaat pieces feel thoughtfully curated and design-forward. They’re a great choice if you’re looking for a Korean souvenir that stands out, or a gift for someone who appreciates art, design, and interior pieces.
4. hetras.
- Locations: Seongsu / Myeongdong / Anguk
- Price Range: ₩8,800–64,000 (8800-64000)
Hetras is a Korean fragrance brand that treats scent not as something special or reserved for occasions, but as a natural part of everyday life. Along with perfumes, the brand offers diffusers, hand creams, hand wash, and body wash, making it easy to enjoy the same scent throughout different moments of your day.
In-store, you can freely try every fragrance and choose the one you’re naturally drawn to before purchasing.
Among the lineup, Hotel Wood is the most popular scent. With its warm, woody notes, it feels calm and refined like stepping into a luxury hotel lobby.
The hand cream is especially popular as an affordable way to experience a well-made fragrance. It’s easy to use every day, leaves a subtle but memorable scent, and often makes people ask, “What is that fragrance?” The simple and refined packaging also makes it a great choice as a gift.
The Seongsu store, which opened in 2025, is a popular spot that draws crowds on both weekdays and weekends.
5. LADOR
- Locations: Seongsu Flagship Store
- Price Range: ₩18,000–40,000 (18000-40000)
LADOR is a Korean haircare brand built around professional expertise, developing high-quality products designed to deliver salon-level care at home. Created with the knowledge of experts and researchers, the brand has earned strong support from people concerned about hair damage, dryness, and daily styling stress.
Another part of LADOR’s appeal is its clean, no-frills product design, which reflects a distinctly Korean sense of practicality and simplicity.
The product that truly put LADOR on the map is its Perfumed Hair Oil. Applied before styling, it deeply moisturizes the hair while helping reduce heat damage from blow dryers and flat irons, making it a go-to item for everyday hair care.
Although it’s an oil, it never feels heavy. Instead, it leaves the hair smooth and soft to the touch, with a calming scent that feels almost soothing. According to reviews, it even turns daily hair styling into a small, relaxing ritual.
Among the available fragrances, Hinoki is especially popular. Its clean, gentle scent is easy for anyone to enjoy, regardless of age or gender, which also makes it a safe and thoughtful gift choice.
This brand is popular online in Korea, and there’s also a flagship store in the Seongsu area where you can try products in person!
6. Matin Kim
- Locations: Seongsu / Seongsu Flagship Store / Dosan / Myeongdong / Lotte Department Store Main Branch etc..
- Price Range: ₩18,000–68,000 (18000-68000)
“Matin” means morning in French, and it’s a Korea-born fashion brand built around the idea of new beginnings and fresh possibilities. With its simple yet refined designs and a clean, modern aesthetic, the brand has gained popularity in Korea.
The lineup includes everything from small accessories like accordion wallets and card cases to T-shirts, caps, beanies, and ribbon bags. Each item feels current and stylish, while the prices remain relatively affordable, making them easy and appealing choices for gifts.
Matin Kim’s designs are known for their understated, minimalist style. Because the pieces blend naturally into everyday outfits, they’re easy to wear regardless of age or personal style.
Many of the items are also unisex, which makes the brand especially easy to recommend. Simple, versatile, and hard to get wrong, Matin Kim is a great choice for souvenirs or gifts for friends, partners, or family.
At the Seongsu store, you’ll find more than just the apparel collection. There’s also a wide range of popular Matin Kim accessories, including wallets, beanies, bags, and jewelry.
Another perk is the sale section, where out-of-season items are often available at discounted prices. If you’ve had your eye on something, you might get lucky and find it at a great deal.
7. atelier POND
- Locations: Hannam / Jamsil Lotte World Mall / Apgujeong Rodeo Galleria Department Store
- Price Range: ₩31,000–84,000 (31000-84000)
Source: Atelier Pond Official Website
Atelier POND is a premium dessert brand in Korea, known for its concept of “sweets meant to be given to someone special.” Regarded as a safe, go-to choice for luxury confections, it’s often selected for first meetings, gifts for elders, or holiday gifts.
Beyond the sweets themselves, what really stands out is the luxurious wooden box they come in. Even after the treats are gone, the box can be reused as decor, a tissue box, or a small storage container. It’s a souvenir that lasts, which is one of the reasons people love it so much.
The Hannam-dong location also operates as a café, where you can enjoy Atelier POND’s signature baked goods on the spot, including financiers, madeleines, and canelés. It’s a nice touch that you can try the desserts at the café first, then pick up gift sets to take home.
While many of the other locations focus mainly on the café experience, they still offer a well-curated selection of gift items. With its calm, hotel-lounge atmosphere, even a short visit feels special the moment you step inside.
It’s a brand worth choosing for meaningful souvenirs from Korea, or for moments when you simply don’t want to risk getting it wrong.
When it comes to souvenirs from Korea, we’ve moved beyond the days of choosing the usual items. Now, it’s about bringing home something with style and a story behind it. The brands introduced here all blend modern Korean sensibility with everyday practicality. On your next trip to Korea, consider skipping the seaweed and sheet masks and choosing a souvenir that feels more personal, memorable, and special!
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