Hyeri Becomes Official Brand Partner for Vegan Beauty Brand Hourglass
Creatrip Team
a year ago
Vegan beauty brand Hourglass has appointed South Korean actress Hyeri as its official brand partner in Korea. Hyeri, known for her bright and healthy image, will start her role this month by featuring in the brand's campaign photos and various contents. Hourglass, launched in the U.S. in 2004, is a luxury vegan beauty brand that emphasizes ethical values and innovative products such as the 'Phantom Glossy Balm Red Zero,' a vegan red lip gloss showcasing the brand's technological prowess. Hyeri will promote Hourglass's vegan beauty philosophy and ethical consumption through her partnership.
