In Korea, there's an increasing interest in designer swimwear brands, as more people look for stylish swimwear and resort wear that they can use both on vacations and in everyday settings. According to the data from the preference select shop 29CM, sales in the swimwear category have increased by about 50% compared to last year. Brands like 'DazeDayz', known for their bold cutouts and unique patterns, and 'Surfee', offering modern swimwear and resort wear, have seen significant growth in their transaction amounts. 'Coralique' and 'Ready to Kiss' (known for their stylish swimwear with ribbon, halter necks, and crochet details) are also gaining popularity. Women's wear brands are quickly entering the swimwear market, providing familiar options for consumers. As demand for swimwear and resort wear increases, especially in hotel pools, water parks, and overseas destinations, designer brands are expected to continue thriving.
