Bottega Veneta: Weaving Culture through Intrecciato
Creatrip Team
a year ago
Italian luxury brand Bottega Veneta celebrated the 50th anniversary of its iconic 'Intrecciato' weaving technique with an exhibition in Seoul, showcasing works by Korean artists. Intrecciato involves weaving thin leather strips at a 45-degree angle, creating a flexible and unique design. This technique has become a symbol of the brand, known for its 'No Logo' philosophy, exemplified by the iconic clutch used by Lauren Hutton in the 1980 film 'American Gigolo.' The exhibition emphasized the cultural and artistic expansion of the Intrecciato through collaborations with local artists, highlighting craftsmanship as a cultural language. This event is part of Bottega Veneta's ongoing effort to support traditional craftsmanship globally and reimagine cultural and artistic practices.
