CJ Olive Young is diversifying its product portfolio by increasing the new entries of global premium beauty brands in its stores. Their Luxe Edit, a premium cosmetics section, has been enhanced with brands like Sulwhasoo, Estee Lauder, Kiehl's, and new entries like Lancome and Simihaze Beauty. Lancome is now available in major offline stores across Seoul and online, while Simihaze Beauty can now be purchased offline. Sales in the premium category have increased by 31% annually over the last three years. To celebrate the second anniversary of Luxe Edit, Olive Young is hosting promotional events offering discounts and special sets from various major brands.
