Now In Korea

LF's Vegan Beauty Brand Athe Successfully Concludes First Pop-up Store in Osaka

Creatrip Team

a year ago

Korean vegan beauty brand Athe, under LF, concluded its first pop-up store at the @cosme store in Osaka, Japan, attracting over 3,500 visitors. The event showcased Athe's K-beauty products, including the Japan-exclusive '7-Day Programming Mask Pack'. It provided a hands-on experience for Japanese consumers, who value trying products before purchasing. The pop-up also included promotions through Instagram and other social media channels.

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