Asahi Super Dry Appoints BLACKPINK as Brand Ambassadors
Creatrip Team
a year ago
Lotte Asahi Beer has announced that BLACKPINK will be the brand ambassadors for Asahi Super Dry, initiating a large-scale promotional campaign across East Asia. Given BLACKPINK's extensive global fanbase across Asia, Europe, and the USA, Asahi Group aims to boost brand recognition and interest by selecting them as ambassadors. This marks the first time Asahi Super Dry will conduct a unified promotion across East Asia. Starting this month, they plan to roll out extensive consumer campaigns and advertising activities. In Korea, from July, TV, digital, and outdoor advertisements will be launched, and this fall, a campaign will offer limited edition 'Asahi Super Dry × BLACKPINK' tumblers as prizes.
