Stylish Cleaning Products Take the Lead in South Korea
Creatrip Team
a year ago
In the first half of this year, the transaction amount for lifestyle products at 29CM (a popular online shopping platform in South Korea) increased by over 73% compared to the previous year. Brands such as 'Warm Gray Tail' and 'Kwasy' are gaining attention with their stylish and practical product designs. 'Kwasy' saw a 50% jump in sales, known for their chic roll tissue that consumers like to display. 'Warm Gray Tail' has released a cute lion illustration scrubber, which has been well-received. As hygiene becomes increasingly important during the summer rainy season, consumers are focusing on creating a pleasant indoor environment, boosting sales for cleaning products and organizational items like compression pouches and premium hangers. Collaborations such as 'Kwasy's partnership with Youtuber 'Bbadunners' and 'Brandon's original content on 29CM's platform are enhancing brand visibility and sales.
