Mercedes-Benz Korea CEO Prioritizes Customer Satisfaction Over Sales
Creatrip Team
a year ago
Mercedes-Benz Korea's CEO, Matthias Luehrs, emphasizes customer satisfaction as the company's top goal, rather than focusing solely on sales figures. Since his appointment in 2023, Luehrs has focused on introducing a wide range of new models aimed at satisfying Korean customers, known for their high standards. As part of this effort, Mercedes-Benz Korea is launching a new sales model, 'Retail of the Future,' to enhance customer experiences. Luehrs also took personal initiative in addressing the company's electric vehicle fire incident, gaining customer trust in the process. The CEO acknowledges the high expectations of the Korean luxury market and aims to release the most diverse new models next year to meet these expectations.
