Diageo's 'World Class' - The Largest Global Bartending Competition
Creatrip Team
a year ago
Diageo annually hosts 'World Class,' the largest global bartending competition involving around 10,000 bartenders from over 60 countries. This event provides a platform for next-generation bartenders to enhance their technical and artistic skills. Participants are evaluated on cocktail-making techniques, creativity, and storytelling. The event promotes Diageo's 'Fine Drinking' culture, working with bars to offer world-class cocktail experiences. Preliminary national competitions, like 'World Class Korea,' identify representatives for the global finals. Diageo further enhances bartending skills through the 'Diageo Bar Academy,' offering comprehensive training both online and offline.
