Employee Exhaustion Amid Record Sales in Korea's Discount Campaign
Creatrip Team
a year ago
A massive discount event by The Born Korea, led by famous restaurateur Baek Jong-won, resulted in skyrocketing sales but also exhaustion among staff. The franchise's cafe brand, Paik's Coffee, offered Americano for 500 won (approximately $0.37), causing a 650% increase in sales. While this helped struggling franchise owners recover some loss due to previous controversies, employees reported extreme fatigue, and nearby independent cafes experienced reduced sales due to the competition. Criticism is growing that such discount events don't offer long-term solutions for sustainable growth and increase the burden on staff and surrounding small businesses.
