Korean Instant Noodles 'Buldak' Gains Popularity on TikTok
Creatrip Team
a year ago
Samyang Foods' global Buldak (a spicy Korean instant noodle brand) TikTok account has surpassed 1 million followers. This growth is attributed to the popularity of their recent global campaign videos, which feature humorous scenarios where people escape everyday stress by eating Buldak sauce. The campaign has resonated with Generation Z worldwide, achieving over 100 million views through platforms like YouTube, Instagram, and TikTok. Buldak has become a cultural icon, in line with the brand’s vision of expressing its spicy flavor as a form of sensational liberation.
