BTS’s Jungkook Named Global Ambassador for Graff’s Lawrence Graff Signature Collection
Creatrip Team
19 days ago
High-jewelry house Graff appointed BTS member Jungkook as a global ambassador to celebrate its Lawrence Graff Signature collection inspired by diamond facets (파셋). Photographed by Norwegian photographer Sølve Sundsbø against Graff’s signature green and gold, Jungkook showcases layered styling: ear cuffs, hoop and stud earrings, multiple necklaces and pendants, stacked bracelets and bangles, and numerous rings including pavé and wedding bands. The Lawrence Graff Signature line features geometric, faceted designs that mimic diamond facets (파셋), with pavé-set diamonds highlighting triangular sections and chunky gold chain links. Graff emphasized Jungkook’s creative reach beyond K-pop and said his dedication to craft aligns with the house’s focus on craftsmanship and innovation.
