E-Land's OTZ Refreshes Best-Seller with New 'LOMITA S2' Platform Mary Jane
Creatrip Team
20 days ago
E-Land World’s lifestyle shoe brand OTZ unveiled the 'LOMITA S2' platform Mary Jane on the 31st, a reimagined version of its steady-seller 'LOMITA' which has sold 160,000 pairs. The new model keeps the original’s voluminous platform outsole (about 6cm) for height boost and comfort, adds eyelet details on the upper band, and uses velcro closures for easy fit adjustment. The first edition, 'Sunset to Glow', features a subtle sheen on black to suit styles from denim to skirts and was promoted with dreamy campaign photos featuring model-influencer Nayahwashi. OTZ is expanding its Mary Jane lineup and sales channels — including pop-ups and a new official online store — aiming to release more LOMITA S2 editions with vintage patchwork and stitch details while preserving the silhouette’s identity. (Mary Jane: a closed, low-cut shoe with one or more straps across the instep)
