TOPTEN Holds Prices Steady by Boosting Production Efficiency
Creatrip Team
25 days ago
Shinsung Tongsa’s fashion brand TOPTEN announced it will absorb rising material, labor, and logistics costs through improved production and sourcing efficiency rather than raising retail prices. Leveraging a global production network and long-term supplier partnerships, the company is enhancing production planning, tightening direct oversight, and optimizing order systems. Savings will be reinvested into products and stores: 27 stores will get upgrades this year and 9 will receive new fixtures, with expansion of adult-kids combined stores. TOPTEN will expand functional lines—summer ‘Cool Air’ and winter ‘On Air’ and ‘Air Tech’ (a performance fabric line), increasing Air Tech volume by 58% year-on-year. The brand also appointed actress Jun Ji-hyun as brand ambassador and pushes its “Good Wear” philosophy—clothes comfortable enough to wear every day. TOPTEN says it aims to keep reasonable price competitiveness while continuously raising product and brand value.
