Burger King Opens 'Flameground' in Seoul — Whopper Reimagined as 6‑Course Dining
Creatrip Team
25 days ago
Burger King Korea unveiled its new flagship ‘Flameground by BURGER KING’ in Seoul’s Seongsu-dong, a multi‑sensory space that celebrates its signature fire-grilled flavor. The venue uses media art and installations inspired by the broiler (Burger King’s direct-heat grilling equipment) to create an immersive entrance and main hall. Flameground will offer three exclusive burgers — K-Cube Galbi Burger (Korean-style galbi), Memphis BBQ Burger, and Philly Cheesesteak made with thinly sliced ribeye instead of a standard patty — dishes not available at regular outlets. It also features a reservation-only six-course tasting menu called “The Gastro-Flameground” that deconstructs the Whopper into six courses, priced at 89,000 KRW per person; beverage pairings (alcoholic and non-alcoholic) are optional. The space includes artworks by five Korean artists and exclusive merchandise, and aims to provide “a one-of-a-kind” Burger King experience beyond typical quick-service restaurant offerings. Flameground opens fully on September 10.
