Hangover Remedy Brand Releases Non-Sale Artist Edition Packaging
Creatrip Team
24 days ago
Sangkwaehwan, a hangover cure brand by Samyang, teamed up with contemporary artist No Sang-ho and art magazine ArtDrunk to create a special 'artist package' that features No's new work THE GREAT CHAPBOOK-3 ArtDrunk × SANGKWAEHWAN (EASY TOMORROW), 2026. No reinterprets 'being drunk' (취함) as deep immersion in activities like enjoying art or music, and his colorful design shows people connected by shared moments—reflecting the product’s role as a social bridge at drinking gatherings. The printed artist package will be revealed at ArtDrunk's 'Block Party' on Oct 31 in Seoul (신용산), where attendees who join a talk by the artist can receive the item; it is a non-sale, limited giveaway and not available in stores. Samyang says the collaboration aims to broaden the brand beyond hangover relief into cultural and creative engagement with young consumers.
