From K-Beauty to K-Lifestyle: NuriHouse Expands Global Reach at Summer SeoulCon
Creatrip Team
a month ago
NuriHouse, in partnership with the Seoul Business Agency (SBA), hosted a pre-event to the 2026 SeoulCon titled ‘2026 SeoulCon Lifestyle Seoul’ on July 23 at DDP. The high-density PR networking event connected about 200 global creators living in Korea, 30 celebrity and mega creators, and 80 industry professionals with 11 beauty, wellness, food and lifestyle brands. Attending celebrities included members of BTOB’s Minhyuk (HUTA), Ji Ji-won, Goo Se-mi, Lady Jane, and influencers such as Holland (YG KPlus), Angelina Danilova and others. Brands on site included MOEV, Dr.Deep, Innerness, TLALA, Onist, DayView Clinic, Fortune Candle, EyeT, Reza Mionette, Drink Monday and NuriHouse’s own label Reps. NuriHouse CEO Baek Ah-ram said the event proved the value of creator-brand collaboration and pledged to continue using NuriLounge’s creator network to grow SeoulCon as a global cultural event. This was the second SBA partnership event following a July beauty collaboration.
