Ottogi Celebrates 55 Years of Ketchup with IAB STUDIO Collaboration
Creatrip Team
a month ago
Ottogi announced a 55th-anniversary collection for its ketchup in collaboration with IAB STUDIO. The line reinterprets Ottogi Ketchup’s 55-year brand heritage as fashion and lifestyle items, including a white ketchup T-shirt, mayonnaise T-shirt, ketchup zip-up hoodie, ketchup signature sweatshirt, and a ketchup pouch. The products will be sold via a pre-entry lottery on Ottogi’s official online store (Ottogi Mall) from Aug. 25–30, with winners announced in two rounds. A public exhibition of the collection and lookbook is on display at RolliPoli Cube in Gangnam, Seoul. Ottogi also prepared two employee-only items (red ketchup T-shirt and pique T-shirt). The company says the project expands the brand’s heritage into fashion and everyday life, continuing its strategy of reaching younger consumers through collaborations with games, webtoons, and esports (e.g., Gen.G and a Naver Webtoon UNO tie-in).
