HANSEM Opens 'The Hansem House' Flagship in Daechi-dong: A Mini Department Store Focused on Experiences
Creatrip Team
a month ago
Hansem opened its largest flagship, 'The Hansem House Seoul,' in Daechi-dong, combining its fashion brands with lifestyle retail, F&B, beauty spa, and cultural programming. Spanning basement level 1 to 8 floors (about 1,927㎡), the store mixes Hansem labels with curated designer and lifestyle brands, creating a 'mini department store' without strict brand boundaries. The lower floors showcase apparel and curated designer pieces (e.g., Jil Sander, Acne Studios) displayed like exhibitions, while upper floors dedicate nearly half the building to experiential spaces: café-brunch at Time Seoul 2 (noted for Instagrammable interiors and expanded dessert menu), a lifestyle curation space 'H Room' for pop-ups and classes, and a VIP-only area including the Oera La Maison beauty spa. Hansem aims to attract new customers — including foreigners — by blending retail and memorable experiences, also offering valet and parking for convenience.
