Hazzys Opens First Overseas Flagship in Shanghai to Boost China Push
Creatrip Team
a month ago
LF's premium casual brand Hazzys has opened its first overseas flagship 'Space H Shanghai' in Shanghai's Xintiandi, a high-end shopping district known for global luxury brands. The new store aims to build brand presence among local 20–40s customers seeking premium experiences and international tourists; the neighborhood's customer base aligns with Hazzys' strength among elite office workers and professionals. Hazzys already operates about 600 stores across China and posted roughly 10% sales growth last year in China (about 490 billion KRW) despite a weak domestic market, placing it among top premium casuals after Ralph Lauren. LF plans continued long-term investment in space, content, and products. (Xintiandi: a historic Shanghai district redeveloped into a fashionable shopping and dining area.)
