Sunscreen or Essence? Viral 'Sold-Out' Hydro Sunscreen Returns for Preorders
Creatrip Team
3 months ago
LV BnF’s dermocosmetic brand D A Effect has reopened preorders (Jan 24–31) for its ‘Hydro Sunscreen’, a product that went viral and sold out within three months. Unlike oily traditional sunscreens, it uses a hydrating essence base, reducing irritation and white cast while functioning as a skincare product that claims to protect from UV and help improve pigmentation and photoaging. Strong repeat purchases—customers often buy two to three units—prompted the company to double production and offer advance orders. The firm credits repositioning the product as a skin-care extension rather than merely a blocker for driving reorders and multi-item buys. (Dermocosmetic: skincare products based on dermatological research)
