BBQ Signs Master Franchise with Kazakh Restopark to Enter Central Asia
Creatrip Team
2 months ago
Genesis BBQ has signed a master franchise (MF) agreement with Kazakh Restopark KZLLP to launch the Korean fried chicken brand in Kazakhstan, marking its first move into Central Asia. Restopark, a major food-and-entertainment operator based in Almaty, runs multi-concept restaurants and live-show dining models. BBQ plans flagship stores in major cities such as Almaty and Astana to build brand awareness, then roll out QSR (Quick Service Restaurant) format outlets in shopping malls and key retail districts, and eventually expand into neighboring Central Asian countries like Uzbekistan and Kyrgyzstan. The deal was supported by KOTRA, and BBQ cites Kazakhstan as a strategic hub for reaching the broader Central Asian market and promoting K-chicken and K-food.
