K-beauty Color Brand Laka Expands Global Pop-ups and Exhibitions in H2 2025
Creatrip Team
3 months ago
Gender-neutral K-beauty color brand Laka is accelerating global expansion in H2 2025 with consecutive pop-ups and B2B exhibitions across North America, the Middle East, and Asia. The brand participated in Cosmoprof North America in Las Vegas and secured distribution with Miniso USA·Canada, Sephora, and Mexican retailer Euphoria. In the U.S., Laka held events in LA with influencer collaborations and drew about 5,000 visitors at a New York K-beauty event. In the Middle East and Hong Kong, Laka showcased at Beautyworld Middle East and Cosmoprof Asia Hong Kong to pursue retail partnerships in GCC countries and major global retailers for early 2026 listings. Asian consumer activations included a Taipei department-store pop-up that attracted roughly 19,000 visitors and an interactive Bangkok pop-up where customers made custom mini tints, featuring local celebrities Lena and Miu. Laka also launched a lip line in 91 Boots stores and online across the UK, marking a milestone in its global color-makeup growth. (B2B = business-to-business; B2C = business-to-consumer; GCC = Gulf Cooperation Council)
