SweetCup and Maison Routin 1883 Form Strategic Partnership to Launch in Korea
Creatrip Team
3 months ago
SweetCup, a Korean cafe beverage solutions company, has signed a strategic partnership with French premium syrup & sauce brand Maison Routin 1883 to begin official operations in Korea from March 2026. The collaboration aims to build a professional, systematic supply base for the rapidly growing Korean cafe and beverage market, reflecting a trend of global brands partnering with domestic manufacturers to enhance competitiveness. Maison Routin, founded in the French Alps in 1883, is known for natural ingredients, Alpine water, and refined blending techniques, and is sold in over 90 countries. Under the partnership, SweetCup will supply Maison Routin’s key syrup and sauce lines in Korea and expand services including menu development, training programs, and franchise beverage solutions. The collaboration also seeks to introduce Maison Routin’s mixology expertise to Korea’s bars and restaurants. SweetCup, which already produces various concentrates, teas, powders, and coffee under international quality standards (GMP, HACCP, ISO22000, KMF Halal), plans nationwide sampling and menu training, franchise-focused beverage development, trade show and barista event participation, and joint online/offline marketing leading up to the March 2026 launch. (mixology: the craft of cocktail creation)
