Im Se-ryeong vs. Lee Boo-jin: Contrasting ‘Old Money’ Looks at Naval Commissioning
Creatrip Team
3 months ago
Im Se-ryeong, Vice Chair of Daesang Holdings, attended her son’s naval officer commissioning in an all-black, logo-free ‘old money’ look featuring Celine’s pre-release 2026 SS Michael Rider coat, Saint Laurent sunglasses and The Row ‘Agnes’ tote. High-end, rare pieces and a minimal silhouette drove strong online demand and product sell-outs. By contrast, Lee Boo-jin, President of Hotel Shilla, favors a restrained version of old money using classic or mid-priced designer items (e.g., Bpatou’s ‘Le Patu’ bag) that also sparked sell-outs despite lower price points. Both prioritize understated silhouettes and minimal logos, but Im emphasizes high-priced, rare luxury while Lee mixes accessible classics for elegant restraint. (old money look: a fashion style that emphasizes understated, high-quality pieces with little or no visible branding)
