Abley 4910 Hits Record Black Friday Sales, Grows 115%
Creatrip Team
10 months ago
Abley’s men’s fashion platform 4910 reported its highest-ever daily transactions during this year’s Black Friday event (Nov 1–16), with total transaction value up 115% year‑on‑year. Orders and unique ordering customers rose 100% and 90% respectively, and average daily users (DAU) roughly doubled. Sneakers led sales with a 148% increase, followed by padding (padded coats) up 109% due to early cold weather; long pants, hoodies, and jackets grew 186%, 42%, and 104% respectively. 4910, which quickly rose to a top-two men’s fashion platform since launch, said it will further develop recommendation technology and offer differentiated product lines into December and the new year. (Abley is an e-commerce operator; 4910 is its men’s fashion platform)
