Starbucks Korea's Morning Set Wins Fans for 'Hyeja-seureopda' Value
Creatrip Team
4 months ago
Starbucks Korea's breakfast 'Morning Set' has grown popular after customers described it as "hyeja-seureopda" (very good value). Morning Set usage rose about 23% in Q3 versus Q1. Launched in September last year, the program offers up to 1,700 won discount when buying coffee and food together, and its affordable, simple combos have driven steady demand. The lineup has expanded to 10 items, seven of them sandwiches—popular choices include Bacon Cheddar & Omelet Sandwich, Double Chicken Breast Cheddar & Egg Sandwich, and Melting Cheese Bacon Toast—seen as balanced breakfast replacements (carbs, protein, fat). On Nov. 13 Starbucks added two new sandwiches: Scrambled Egg Bacon on brioche and a whole-wheat B.L.T. Morning Sets are available until 10:30 a.m., with discounts based on menu and a tall Americano. Starbucks says it will keep monitoring customer feedback and diversify meal-type foods to meet demand.
