Novotel Ambassador Seoul Dongdaemun has introduced a ‘K-Culture Jung‑gu Tour’ package in partnership with the Jung‑gu Tour Pass operated by Seoul’s Jung‑gu office. The hybrid offer combines one night’s stay with two 36‑hour Jung‑gu Tour Pass tickets, free fitness and indoor pool access, and kids’ zone use. The Jung‑gu Tour Pass grants one‑time entry or use at about 40 local attractions and services, including round‑trip Namsan Cable Car, Deoksugung Palace admission, a DDP (Dongdaemun Design Plaza) design store postcard, 20% off hanbok (traditional Korean clothing) rental at Arirang Studio, weekend entry to the Teteru Museum, Taegukdang monaka (a local sweet), and KRW 5,000 off at Lotte Department Store F&B — covering history, culture, shopping and experiences. The hotel, within walking distance of K‑culture spots like Naksan Park, DDP and Gwangjang Market, also extended the pass from 24 to 36 hours to improve convenience for foreign visitors. The hotel says it will expand similar K‑culture programs so guests can easily enjoy Seoul Jung‑gu’s top sights, cultural experiences and lifestyle content in one convenient package.
