TV Host Jun Hyun-moo Revisits 2000s Influencer Hong Young-gi on Commerce Talk Show; Brand Name 'KISHINING' Origin Revealed
Creatrip Team
4 months ago
Commerce talk show "Seller-Brity" released its fourth episode featuring 2000s "ulzzang" (online beauty culture) influencer-turned-entrepreneur Hong Young-gi. Host Jun Hyun-moo and Hong recalled their first meeting on a past variety show and shared humorous behind-the-scenes stories. Hong revealed the origin of her beauty brand name "KISHINING": it evolved from an elementary-school username inspired by an early curiosity about the word "kiss," prompting a surprised reaction from Jun. She also shared practical SNS tips — photo composition, selfie angles, and feed cohesion — even playfully critiquing Jun’s Instagram. In the episode’s latter half, Hong’s brand KISHINING Beauty offered an exclusive Seller-Brity product set: two boxes of collagen sheet masks (20 sheets total) at 45% off, plus a free repair cream miniature for all buyers, marketed for winter skin hydration. The show, produced by MerryGoRound Company and Storelink, emphasizes meeting people before products; the episode premiered on Seller-Brity’s official YouTube channel on Nov. 21 at 6 p.m.
