LG U+ Launches ‘AI and Human Coexistence’ Contemporary Art Show for MZ Generation
Creatrip Team
4 months ago
LG U+ transformed its cultural space 'Il-sang Bi-Il-sang-ui Teum by U+' (a complex cultural venue) on Gangnam-daero into a contemporary art exhibition running through Dec. 31 titled “The Creative Economy: AI, Humans and Art.” In collaboration with Gallery Horton, the show presents nine artists including Lee Ufan and Lee Se-hyun in a themed, multi-floor layout: a first floor with Eastern-style (동양적인) works for a calm atmosphere, and second and basement floors featuring pieces that integrate AI. The project aims to blur boundaries between art, space and technology by treating the whole venue as a single canvas, reflecting rising interest in art among the MZ generation. LG U+ plans to continue using the venue as a place where daily life and art meet, expanding collaborations with contemporary artists to deepen customer engagement with the brand.