CreatripTeam

PolyphenolFactory announced that Gravity Shampoo, developed with KAIST researchers, officially launched on Amazon in the United States following earlier entries into Taiwan and Japan. The product uses a KAIST‑patented high‑concentration polyphenol ingredient called LiftMax 308™ derived from mussel extract to form a protective layer on hair. Within 18 months of launch it sold 1.65 million bottles domestically. Clinical and regulatory milestones include FDA reporting and trials showing a single use increased hair thickness by 6.27% and volume by 140%; two weeks’ use reduced shedding by about 70%. The formula is EWG green‑rated, 100% vegan, earned Dermatest Excellent, and uses recycled coconut‑shell containers and refill pouches. The U.S. Amazon debut begins with four SKUs including grabity g0.0 hair lifting shampoo, with plans to open a TikTok Shop and enter key retailers like ULTA Beauty. The brand is expanding globally through partnerships and aims for European and Southeast Asian retail placements (e.g., Galeries Lafayette, Pinalli, Boots, Food Hall) in 2026. PolyphenolFactory says the product targets consumers seeking science‑backed hair care that delivers noticeable volume for fine, limp hair.