Lee Soo-man, known as the 'Father of K-Pop', has made a return through his new venture, A2O Entertainment. He aims to bring about changes in K-Pop with innovations like 'AI Lee Soo-man', celebrity avatars, and 'Zalpha Pop', a genre targeting the younger generation. Since leaving SM Entertainment amid a heated management dispute, he founded A2O with a focus on future K-Pop productions, including the upcoming release of 'AI Lee Soo-man'. His new Chinese-based girl group, A2O MAY, has achieved chart success in China and the U.S. Emphasizing the importance of global reach, Lee plans to keep China's market a key component of his strategy despite previous political challenges.
