The American burger chain 'Five Guys,' brought to South Korea by Kim Dong-sun, the third son of Hanwha Group, is facing potential sale discussions due to domestic market challenges and royalty burdens. Despite expanding with several outlets and achieving profitability last year, factors like slowed dining demand in Korea and royalty fees to the U.S. headquarters are driving the decision. Hanwha Galleria, which fully owns the operating entity FG Korea, is reviewing strategic options to strengthen its business. While Five Guys is popular, especially in Seoul, some analysts speculate this might be an optimal time for an exit strategy, given its market presence. Meanwhile, Kim Dong-sun, recently promoted to Vice President, continues to explore new ventures like opening 'Benson,' an ice cream brand.
