Luxury Watch Trends in Korea Amid Swiss Watch Industry Slowdown
Creatrip Team
a year ago
The Watches & Wonders Geneva 2025, the largest watch fair in the world, showcased an increased interest despite a global slowdown in the Swiss watch industry, with 60 brands participating. While the Swiss market faces challenges, the Korean market shows growth prospects, rebounding 8.7% thanks to last year's drop. Key trends for 2025 include diversifying core models, focusing on blue color themes, and reducing watch sizes. This innovative showcase both emphasizes creativity and seeks to address previous year's lower performance by expanding brand representation through iconic products and unique designs.
