Shinsegae Casa's Premium Sleep Brand Materasso Opens Flagship Store in Daejeon
Creatrip Team
a year ago
Shinsegae Casa's premium sleep brand, Materasso, has opened its first standalone store in Daejeon, at Yuseong-gu. Unlike previous shop-in-shop formats, this new store spans 330 square meters. It aims to offer an experiential space where customers can engage with the brand philosophy. The store is strategically located in a high-demand area with increasing interior design needs due to new apartment move-ins. It showcases Materasso's Forest Collection mattresses and includes a second-floor experience zone featuring bedroom furniture. To celebrate the opening, there are special promotions through next month. Shinsegae Casa plans to expand such experiential spaces, focusing on areas where interest in natural sleep solutions is growing.
