DemiSoda Hosts Mini Concert in Seongsu to Build Hype for October Show
Creatrip Team
25 days ago
Dong-A Otsuka’s fruit soda brand DemiSoda will hold a mini concert in Seongsu (a trendy neighborhood in Seoul) on Sept. 29 as a pre-event for its main DemiSoda Concert on Oct. 16. The free, public ‘DemiCon Stage’ at Seongsu’s SimSim BAR opens at 6:30 PM with performances from several artists appearing at the October concert and a DJ battle featuring eight DJs. Visitors will receive a welcome drink called “JackApple” (DemiSoda mixed with Jack Daniel’s Apple). The campaign aims to expand brand experience by combining the beverage with music content and to raise interest in the upcoming October concert.
