KTO Secures 14,000-Strong Amway Corporate Meeting from China, Predicts Big Economic Impact
Creatrip Team
2 months ago
Korea Tourism Organization (KTO) has successfully attracted a large corporate meeting of Amway China, bringing about 14,000 members and staff to South Korea in spring 2027 — the first return since 2014. KTO laid the groundwork with a presentation in Shanghai and hosted a week-long advance inspection (pre-site visit) for Amway’s planning team to offer tailored support and showcase Korea’s MICE (Meetings, Incentives, Conferences, and Exhibitions) infrastructure. Corporate meetings and incentive tours typically spend about 1.83 times more per person than regular tourists and boost local experiential programs; KTO estimates the event could generate around 77 billion KRW in economic effects. Amway praised Korea’s strong MICE facilities and diverse K-culture (Korean culture) experiences as key reasons for choosing the country. KTO says this win confirms Korea’s competitiveness in MICE tourism and plans to expand large-group attractions through strategic, customized support and participant-focused content.
