National Geographic Apparel participated in the special exhibition “Horse, Eternal Gallop” commemorating the Year of the Horse, showcasing photo works that highlight the vitality and natural-heritage value of Jeju horses (Jeju-ma). Held at Shinsegae Department Store’s The Heritage in Seoul from Feb 9–25, the five-part exhibit explores the horse’s historical symbolism and cultural and natural heritage significance. In the final section, the brand’s photo crew presents original images of Jeju horses in their vast natural environment, aiming to help visitors better understand them. Visitors and in-store shoppers receive postcards featuring Jeju horse imagery to extend the exhibition’s impact into everyday life. National Geographic Apparel plans to continue brand communications using natural-heritage photo content and expand its public–private partnership with the Cultural Heritage Administration to promote conservation and the broader cultural and economic value of national heritage.
