GEECOON’s Limited Tiger JK Collaboration Sells Out at Seoul Pop-up
Creatrip Team
2 months ago
South Korean menswear brand GEECOON announced its first pop-up with sister label Abeehems ran from Dec. 19–21 at Cafe Forte in Jongno, Seoul, and sold out all stock. The highlight was a limited-edition vintage pigment sweatshirt featuring graphic art personally contributed by rapper Tiger JK, which drew long lines and immediate sell-through when he appeared wearing a full GEECOON look. The brand said the collaboration strengthened fan engagement and raised expectations for GEECOON. December company CEO Lim Jung-hwan (who previously established French brand Agatha in Korea) said the pop-up’s success will help fuel expansion plans, including opening a three-story complex store in Gyeongju in February and pursuing mainland China sales and global B2B distribution. (Abeehems: a sister women’s fashion label of the same company)
