CreatripTeam

Global fashion brand ZARA is celebrating Hangul Day on October 9 by introducing a service featuring Hangul logo options. For a limited time, their online store will showcase the Hangul logo '자라' instead of the usual English 'ZARA' on packaging. Last year’s Hangul logo, which received great feedback, is now being reimagined with a new design. Additionally, ZARA’s custom service 'Edited' will now offer options featuring Hangul fonts and icons inspired by traditional Korean culture, like the tiger and moon rabbit (a folkloric figure seen as a rabbit playing on the moon). ZARA’s initiative strengthens the cultural connection and appreciation with its Korean customers, aiming to create a deeper bond by celebrating the value of Hangul.