Best Places to Shop in Myeongdong | 2024 Myeongdong Shopping Guide
A guide to all the best shops for clothing, shoes, and K-beauty in the streets of Myeongdong!
- Clothing
- Shoes
- K-Beauty Skincare & Makeup
- K-Pop Goods
- Accessories, Home Goods, Snacks, etc.
Myeongdong is a gold mine for tourists when it comes to shopping! Since it is so popular among foreigners, all the most popular shops are available with the best prices and deals, so you can get all your shopping done in one go!
It can get a little overwhelming since there are so many different stores to visit, so we've put together a guide to all the best shops to visit in Myeongdong!
Myeongdong Shopping Guide
Most of the shops mentioned in this blog are located on 명동거리, the street just outside Exit 6 of Myeongdong Station. For more Myeongdong recommendations, check out our Myeongdong Guide in the link below:
Clothing
1. ALAND
ALAND is another great clothing store to visit for trending street-fashion clothing and has products for both men and women.
It's a multi-brand store that is similar to the American clothing store Urban Outfitters, selling nearly everything from clothing and bags to accessories and stationery.
If you are into a more casual look or are a sucker for hoodies, sweatpants, and crewnecks, ALAND is a great place to find all that! A lot of the brands available at ALAND are brands that K-pop idols such as MONSTA X, Stray Kids, WayV, and SEVENTEEN love to wear as well!
There's also a vintage section for those that enjoy thrift shopping! Definitely put ALAND on your list if this is your vibe!
Recommend ALAND Brands:
Mahagrid |  Credit: Mahagrid Official SiteStray Kids |
Nice Ghost Club | |
vivastudio |
Hours: Every Day 10:00-23:00
Address: 40 Myeongdong 8-gil, Jung-gu, Seoul
서울특별시 중구 명동8길 40
2. EMIS
EMIS is a fashion and lifestyle brand that has gained lots of popularity for its simple, minimalistic designs. You can visit their flagship store in Myeongdong!
You can find bags and caps, which is what EMIS is most popular for, on the first floor.
On the second floor, there is a variety of clothing and seasonal fashion items on display. There's even a photo booth in the back!
EMIS also has lots of cute accessories you can pick up! Check out the store if you have a chance!
Hours: Every Day 11:00-23:00
Address: 17 Myeongdong 8-gil, Jung-gu, Seoul
서울 중구 명동8길 17
3. 8 Seconds
8 Seconds is a Korean fast fashion retail brand that is owned by Samsung and initially launched in 2012. The clothing style is similar to that of H&M, with many of the products in a simple, basic style. As it is a Korean brand though, you'll be able to find clothing styles that are popular with the general Korean audience.
If you're a person that likes a simple, clean look or is in need of some simple basics, 8 Seconds will be perfect for you! They also have bags, accessories, and shoes available as well, so be sure to check that out too!
Hours: Every Day 10:30-22:00
Address: 54-3 Myeong-dong 1(il)-ga, Jung-gu, Seoul
서울특별시 중구 명동1가 54-3
4. TOP TEN
Another fast fashion retail brand that is immensely popular in Korea is TOP TEN, which is a brand comparable to the globally-famous Japanese brand Uniqlo. Similar to Uniqlo, you can find high-quality basics at affordable prices and a variety of seasonal inner-wear products!
During the winter, TOP TEN always sells out of their inner-wear thermal line 'ON Air', which varies from pants, leggings/tights, long sleeves, and camisoles, because it is essential for the cold winter months in Korea! Their padded jackets are also highly sought after during the winter!
During the summer, you can get products from their inner-wear line 'COOL Air', which functions to keep the body cool and dry during the hot and humid summer months in Korea. For seasonal wear, TOP TEN is a great choice!
Hours: Every Day 10:30-22:00
Address: 61-2-ga, Myeong-dong 1(il)-ga, Jung-gu, Seoul
서울특별시 중구 명동1가 61-2
5. Andersson Bell
Andersson Bell, a Seoul-based fashion label, has garnered attention from fashion enthusiasts worldwide. In 2023, they made a splash at Milan's Men's Fashion Week, signaling their ambition for global expansion. The brand has both men's and women's wear and uses unique silhouettes and popping colors to differentiate themselves from other domestic brands.
The Korean fashion industry has seen significant growth, partly fueled by the K-pop industry, and it shows no signs of slowing down. Plus, with the Myeongdong Pass, you can enjoy a substantial 10% discount on all items, making it an excellent deal for shoppers.
Hours: 10:30-20:00 (Closes at 20:30 on Fri, Sat, Sun)
Address: 3F, Lotte Department Store, Namdaemun-ro, Jung-gu, Seoul (Inside Lotte Department Store)
서울 중구 남대문로 81 롯데백화점 3층
Get 10% off Andersson Bell with the Myeongdong Pass!
Shoes
1. ABC Mart (Standard, Mega Stage, Grand Stage)
ABC Mart is a go-to store, even for locals, when it comes to footwear. With all the most popular shoe brands such as Nike, Adidas, Dr. Martens, FILA, New Balance, etc., ABC Mart is one of the best places to easily find a new pair of shoes.
There are actually certain types of shoes from worldwide brands that you can only get in Korea, as they are catered to Korean fashion trends and styles! So you should definitely take a look to see if there are a pair of shoes unique to Korean stores!
On top of the latest sneakers, ABC Mart also carries a huge variety of flip flops, boots, Crocs, and a Korean's favorite, slides! Most Koreans actually keep a pair of slides at their work desk to change into while at work, so there are many different types available.
You may also be wondering what the difference is between the different ABC Marts (yes, there are multiple branches within Myeongdong that are slightly different). Here is a brief breakdown of the differences between each branch available at Myeongdong:
- ABC Mart Standard (ST): The standard, general ABC Mart store mostly carrying footwear.
- ABC Mart Mega Stage (MS): A bigger version of ST with a wider variety of Nike and Adidas products.
- ABC Mart Grand Stage (GS): The biggest version of ABC Mart with a large variety of footwear and apparel.
We took a visit to the Myeongdong ABC Mart Grand Stage, which had 2 floors of shoes, boots, flip-flops, apparel, and accessories from globally popular brands. We definitely recommend hitting up ABC Mart Grand Stage, as it has the widest variety of products! You can get 10% off new products at this location and 3 others, so click the link below to download your coupon for the following locations:
- ABC Mart MS Myeongdong Branch
- ABC Mart GS Myeongdong Jungang Branch
- ABC Mart ST Myeongdong 3-ga Branch
- ABC Mart ST Myeongdong-gil Branch
2. Nike Korea/Adidas Korea
Everyone loves Nike and Adidas footwear and sportswear, including Koreans! There are large shops set up all across Korea and of course in Myeongdong.
The stores in Myeongdong are especially huge and have a wide variety of products available. Take a close look at the shoe section, because you might find items that are unique to Korea!
Hours: Every Day 10:30-22:00
Address: 14 Myeongdong-gil, Jung-gu, Seoul
서울특별시 중구 명동길 14
3. SAPPUN
If you're looking for sandals, heels, or boots, you have to check out SAPPUN! This store is very popular among locals as it is very affordable and good quality for the price.
You can always find the latest designs of sandals or heels in multiple colors!
The store itself is very clean and modern, with a variety of women's footwear. On the second floor, you can find off-season sale items too!
Hours: Every Day 12:00-22:00
Address: 37-7 Myeongdong 8-gil, Jung-gu, Seoul
서울 중구 명동8길 37-7
K-Beauty Skincare & Makeup
1. Laneige Myeongdong Showroom (Bespoke Neo)
Laneige is a skincare and makeup brand that has been standing strong in the K-beauty scene for nearly 30 years now. It is most well-known for the amazing skincare products that have been loved by people all over the world! You can test out all the different products here and pick out your favorite ones!
This location is special because the 2nd & 3rd floors consist of the Laneige Bespoke Neo section, where you can get your foundation custom-made by a robot! You'll have a consultation to get your skin tone analyzed to make the perfect matching shade for you.
The custom foundation experience is a very popular service and is therefore quite booked; you'll need to make a reservation online ahead of time if you want to try this out! Currently, reservations are only available on Naver.
Hours: Every Day 11:00-20:00
Address: 50-17 Myeong-dong 2(i)-ga, Jung-gu, Seoul
서울특별시 중구 명동2가 50-17
2. Olive Young Flagship Store | Myeongdong Town
Olive Young is, no doubt, one of the best places to visit for K-beauty products.
This specific location in Myeongdong is huge and has tons of special deals! There are always sales or 1+1 promotions going on, especially for popular products, so you definitely don't want to miss out on a visit here!
We especially recommend a visit here if you want to get Korean skincare or makeup products that are widely popular, as they can easily go out of stock in smaller stores.
Check out our full review of the Myeongdong Olive Young Flagship Store in the link below!
Myeongdong Olive Young Flagship Store
For the latest Olive Young recommendations, check out our blog here!
Hours: Every Day 10:00-22:30
Address: 53 Myeongdong-gil, Jung-gu, Seoul
서울특별시 중구 명동길 53
3. Stylenanda Pink Space Hotel/3CE
Stylenanda, most popular for its makeup line 3CE, is a great place to visit if you want to shop for the latest makeup trends& clothing for women. The Pink Hotel, which is especially popular among tourists for its interior design and 5 differently-themed floors, was recently renewed, and it's better than ever!
The first floor is where you can find all the cosmetic products from 3CE, including personal color cards with product recommendations!
The second floor showcases their latest lip tint product, the 3CE Drop Glow Gel, in the most beautiful space-themed room with extraterrestrial-looking plants and rocks.
The third and fourth floor have a variety of clothing, and there's even a cafe on the fifth floor where you can chill after shopping. Isn't it so cute? Definitely check it out!
Credit: Stylenanda Official Site
Currently, (G)I-DLE Minnie is the face of Stylenanda's makeup line 3CE! Doesn't she fit the style and concept of 3CE so well?
Hours: Every Day 11:00-22:00
Address: 37-8 Myeongdong 8-gil, Jung-gu, Seoul
서울특별시 중구 명동8길 37-8
4. Hapa Kristin
Korea is also well-known for having some of the best color contacts in the industry because they are very natural. This brand, Hapa Kristin, has recently gained worldwide popularity for their color contacts.
One of Korea's most popular K-Pop girl group idols, Jang Wonyoung from IVE, is the brand model for Hapa Kristin. She's the perfect model for the brand!
You can find all kinds of styles of color contacts in the store. They even have transparent cards where you can test what the colors might look like on your eye!
Hours: Every Day 10:00-23:00
Address: 2-1 Myeongdong 8na-gil, Jung-gu, Seoul
서울 중구 명동8나길 2-1
5. K-Beauty Brand Shops
Banila Co: A popular makeup and skincare brand most known for its 'Clean It Zero Cleansing Balm'.
Brand Model: Shin Sekyung
Recommended Products:
| Clean It Zero Cleansing Balm Original 18,000 KRW |  |
| Clean It Zero Foam Cleanser 12,000 KRW |  |
Innisfree: Considered one of the best globally in the skincare game and known for helping people achieve that 'glass skin' look
Brand Model: IVE Jang Wonyoung
Black Tea Youth-Enhancing Ampoule 37,000 KRW |  |
Jeju Cherry Blossom Jelly Cream 20,000 KRW |  |
Skinfood: A unique skincare brand based on a theme of food, hence the name, most known for the 'Black Sugar Mask Wash Off'
Former Brand Model: Kim Yoojung
Black Sugar Mask Wash Off 10,000 KRW |  |
Carrot Carotene Cleansing Water Pad 26,000 KRW |  |
Nature Republic: A nature-themed brand similar to Innisfree and most widely known for the 'Soothing & Moisture 92% Aloe Vera Gel'
Brand Model: NCT
Soothing & Moisture Aloe Vera 92% Soothing Gel 4,400 KRW |  |
Botanical Color Mood Auto Pencil Liner 8,000 KRW |  |
TONY MOLY: A Korean skincare and makeup brand that has very cute products, mostly known for its 'The Chok Chok Green Tea' skincare line
Brand Models: Kwon Nara & Kim Yohan
The Chok Chok Green Tea Watery Cream 18,000 KRW |  |
Back Gel Eyeliner 12,800 KRW |  |
HOLIKA HOLIKA: Widely popular for its eye makeup products, especially the 'Eye Metal Glitter', and for having cute collaboration lines with cartoon characters such as Gudetama
Eye Metal Glitter 9,900 KRW |  |
Lash Coating Mascara 12,800 KRW |  |
Too Cool For School: A makeup brand that is very well-known both within Korea and globally for its contouring, highlighting, and blush line 'Art Class by Rodin'
Brand Model: (G)I-DLE Soyeon
Art Class by Rodin Shading 16,000 KRW |  |
Art Class by Rodin Blending Eyes Eyeshadow Palette 19,000 KRW |  |
K-Pop Goods
1. K-MECCA
K-Pop fans, this shop is a must-visit for you! K-MECCA is a two-story shop that has all kinds of K-Pop merchandise for fans.
You can find everything from K-Pop albums, photocards, posters, goods, and more!
You can even get official lightsticks here! The store is huge, so you might spend a good amount of time here. Get the Myeongdong Pass for a special gift with your purchase at K-MECCA and perks to other popular shops in Myeongdong!
Hours: Every Day 10:00-23:00
Address: 5 Myeongdong 8na-gil, Jung-gu, Seoul
서울 중구 명동8나길 5 희성앤에이치빌딩
3. CT Record
Being a K-pop fan can get expensive when you're buying albums and merch all the time! When you visit Korea, you HAVE to stop by C.T Record, located in Myeongdong Station just inside Exit 4.
Getting K-pop albums here in Korea is so much cheaper! Here, you can find K-pop albums from popular artists like BTS, BLACKPINK, SEVENTEEN, ENHYPEN, TWICE, Red Velvet, aespa, NewJeans, NCT, EXO, and more!
You can also find DVD packages and OST soundtracks from popular K-dramas! Even if you're not a K-pop fan or not into buying/collecting albums, they make great gifts, so be sure to stop by! Most album purchases will also come with a free poster if there are enough in stock!
C.T Record is the best for album shopping, but there are a few other shops throughout the underground shopping area that sell official and unofficial merchandise, such as keyrings, posters, stickers, and lightsticks, in addition to albums. Don't forget to get your K-pop fix here for the best prices!
Hours: Every Day 10:00-22:00
Address: 124 Myeongdong Station B-10, Jung-gu, Seoul
서울특별시 중구 124 명동역 지하 상가 B-10
Accessories, Home Goods, Snacks, etc.
1. Daiso Korea
Daiso, originally founded in Japan, is hugely popular in Korea and has over 1,000 stores nationwide. Daiso Korea became independent from Daiso Japan in 2011-2014 and is now a fully Korean brand, selling different products and sporting a logo unique to the Korean stores.
The word 'Daiso' has evolved into a play on words in Korean, 'Da (다)' meaning 'everything' and 'iso (이소 / 있어)' meaning 'to have', the name 'Daiso (다이소)' giving a meaning of '다있어', or 'having everything'.
True to its name, Daiso Korea literally has everything! From home products and stationery to workout equipment and cosmetics/toiletries, you can find it all at super-low prices! Definitely make a stop at Daiso for any random necessities you may need!
Hours: Every Day 10:00-22:00
Address: 43 Myeongdong-gil, Jung-gu, Seoul
서울특별시 중구 명동길 43
2. THE PLAIN
If you like accessories, this is the best place to get rings, earrings, necklaces, and more at super-affordable prices!
There are a lot of different accessory shops across Myeongdong, but THE PLAIN is one of the most popular and has been around for a while.
There's a wide variety of jewelry and hair accessories and the store is well-organized. For the price, the items are good quality as well. You can definitely stock up on all the accessories you want here!
They also have accessories that K-pop/K-drama celebrities have been seen wearing on TV or in their daily life, so if there are a pair of earrings that you saw on a K-drama that you've been wanting for a long time, here's your chance to get them!
Hours: Unavailable
Address: 30 Myeongdong 4-gil, Jung-gu, Seoul
서울특별시 중구 명동4길 30
3. NYU NYU
Another accessory shop that has gained lots of popularity is NYU NYU! There are multiple locations all over Seoul, but the Myeongdong location is quite big.
You can find a variety of jewelry here, from rings and earrings to necklaces and bracelets.
You can even buy bags, glasses, hats, and interior items! The prices are pretty affordable too, so we recommend checking it out if you're into accessories or are looking for some gifts to take home.
Hours: Every Day 10:00-23:00
Address: 22 Myeongdong 4-gil, Jung-gu, Seoul
서울 중구 명동4길 22 1-4F
4. Butter | Myeongdong Branch, Myeongdong Central Branch
Korea's love for adorable knick-knacks is unmatched, and Butter stands out as a prime destination for these charming finds. Catering specifically to single-person households, Butter offers an array of cute lifestyle products. Whether you're looking for delightful plates and cutlery or the softest plushies, they've got you covered!
Butter Shop in Myeongdong takes your shopping experience to the next level with its multi-level store, each floor brimming with delightful items. Don't forget to bring your Myeongdong Pass when you visit – it's your ticket to a host of exciting freebies!
Myeongdong Branch
Hours: Every Day 10:00-23:00
Address: Taeheung Building, 55 Myeongdong-gil, Jung-gu, Seoul
서울 중구 명동길 55 태흥빌딩 1층 버터샵
Myeongdong Central Branch
Hours: Every Day 10:00-23:00
Address: 5 Myeongdong 8ga-gil, Jung-gu, Seoul
서울특별시 중구 명동8가길 5 1층 버터샵
5. HBAF (Honey Butter Almond Flavor)
You may have seen this brand before since it's so famous! There are multiple HBAF location in Myeongdong, but the first branch is the biggest. You can find a myriad of snacks in a variety of flavors at these stores!
You can find almonds, dried seaweed, cashews, peanuts, and more here! You can get the snacks in the original size or a variety pack with multiple flavors like the packages pictured above.
The original flavor is Honey Butter, but you can find many more flavors such as salted caramel pretzel, tteokbokki, wasabi, and more! They make great gifts to take home, so we recommend stopping by here for some souvenirs.
Hours: Every Day 11:00-23:00
Address: 123 Toegye-ro, Jung-gu, Seoul
서울 중구 퇴계로 123
Get the Myeongdong Pass for exclusive perks and discounts when shopping or eating in Myeongdong!
We hope you can fulfill all your shopping needs with the help of this Myeongdong Shopping Guide! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com. You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!
