The Best Places to Shop in Hongdae | 2024 Hongdae Shopping Guide
Hongdae is one of the best places to go shopping at in Seoul! Check out our guide for the best places for trendy clothing, K-beauty products, accessories, and more!
Hongdae is a popular tourist destination among foreigners traveling in Korea. It's a shopping paradise with all the fashion stores, cosmetic brands, and accessory brands that showcase all the latest trends!
With so many different stores to shop at, it can get overwhelming trying to decide where to go, so here's a list of all the best shops to visit in Hongdae!
Things To Do In Hongdae
Hongdae Guide
Clothing Brands
Hongdae is a great place to visit for young people that are into fashion. It has a variety of fashion brands that sell trendy clothes at reasonable prices. Here are some of our favorite spots!
1) MUSINSA STORE HONGDAE | 무신사 스토어 홍대
MUSINSA is a store that originally started out as an online fashion platform, but has opened multiple offline stores all over Korea. It specializes in selling different brands of streetwear, casual clothing, and a wide variety of fashion items like bags and footwear.
You can find all kinds of popular Korean clothing brands at this store, which has 3 floors!
They also host different pop-up events on the first floor. If you want to find the latest Korean streetwear and footwear, you have to check out this store!
Address: 164 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 164
Hours: 11:00-21:00
Website: MUSINSA
2) MUSINSA STANDARD | 무신사 스텐다드
MUSINSA STANDARD is different from the store we mentioned above; this store is MUSINSA's own clothing brand, which contains of more basic, everyday clothing, similar to that of UNIQLO.
The Musinsa Standard store in Hongdae is also quite large, with 3 floors in total. Men's fashion is sold on the 1st floor and in the basement, and women's fashion is sold on the 2nd floor.
They sell trendy clothes that are easy to style at reasonable prices.
Address: 144 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 144
Hours: 11:00-21:00
Website: MUSINSA STANDARD
3) Market A | 마켓에이
When you visit Hongdae, you must visit Market A. Although the price may be more on the expensive side, there are many discounts that are available. I bought a coat here for only 50,000 won after getting 30,000 won off!
Both men's and women's clothing are available here that are neatly arranged for customers to easily browse.
Address: 8 Hongik-ro 3-gil, Mapo-gu, Seoul
서울 마포구 홍익로3길 8
Hours:
Mon, Tue, Wed, Thu, Sun: 12:00-23:00
Fri-Sat: 11:30-23:00
Website: Official Market A
4) OFFLINE DUTY FREE | 오프라인 듀티프리
At this women's clothing shop, you can find everything from clothing and bags to accessories like sunglasses or jewelry at very reasonable prices. Like the name of the store indicates, you can get immediate tax refunds!
There's even a tax refund kiosk located on the first floor!
The store is huge and has 2 floors filled with a variety of clothing! The clothing here are all pretty good quality and reasonably priced.
You can also find multiple aisles of cute bags, hats, and accessories! This is a great place to find the latest Korean-style clothing at a good price and tax-free.
Address: 8 Hongik-ro 3-gil, Mapo-gu, Seoul
서울 마포구 홍익로3길 8
Hours: Mon - Thu 12:00-23:00
Fri - Sun 11:00-23:00
Website: Official Instagram
5) thisisneverthat | 디스이즈네버댓
thisisneverthat is a Korean street fashion brand that is popularly worn amongst Korean hip-hop and R&B artists. It's also popular outside Korea, so there is an international online store that ships internationally to certain countries as well!
The store has a wooden interior with very Western vibes. We felt like we were in a fashion store in LA!
You can find simple, basic tees, outerwear, and other accessories like hats and sunglasses here. If you're into streetwear, you should definitely stop by thisisneverthat!
The brand is also popular amongst many K-pop idols, such as BTS, TXT, (G)I-DLE, and ENHYPEN.
Address: 32 Jandari-ro, Mapo-gu, Seoul
32 잔다리로 마포구 서울특별시
Hours: Every Day 12:00-21:00
Website: thisisneverthat Official International Site
6) M Playground Hongdae | 엠플레이그라운드 홍대 2호점
M Playground is a huge fashion store that sells both men's and women's clothing at super affordable prices. If you're on a budget, this is a great place to go! There are plenty of seasonal sales as well so check it out!
You can find clothes, accessories, hats, and a variety of socks. You can immediately tell which fashion trends in Korea are popular as soon as you walk in.
Creatrip members can get an exclusive 5% discount on clothing when making a purchase over 20,000 KRW! Click on the link below for the coupon.
M Playground Hongdae Branch 2
Address: 94 Eulmadang-ro, Mapo-gu, Seoul
서울 마포구 어울마당로 94
Hours: Sun - Thu 10:10-24:00
Fri - Sat 10:10-01:00
7) ALAND Hongdae Branch | 에이랜드 홍대점
ALAND is a gigantic fashion store that houses many famous Korean brands and is highly loved by both locals and tourists.
There are 4 floors in total, with clothes and accessories on the first floor, men's clothing on the second floor, and women's clothing on the third and fourth floors.
If you're looking for a variety of trendy Korean streetwear or popular brands for hoodies/basics, be sure to check this place out!
Address: 29 Yanghwa-ro 16-gil, Mapo-gu, Seoul
서울 마포구 양화로 16길 29
Hours: 11:00-22:00
Website: Official ALAND Site
8) SPAO Hongdae Branch | 스파오 홍대점
SPAO is a local Korean clothing brand that is very popular among young Koreans. It's famous for its collaborations with other brands or popular cartoon characters, as well as comfortable pajamas.
You can find many fashionable yet simple clothes for daily life at decent prices, so this brand is especially popular among university students!
You can also find good quality basics and exercise clothing here!
Address: 153 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 153 2F
Hours: 11:00-22:00
Website: Official SPAO Site
9) Root Hongdae | 루트 홍대
There are many vintage stores in Hongdae, but Root is probably one of the biggest ones! You could spend hours in here finding vintage items.
There's a large variety of clothing, but the majority of the items consist of outerwear and denim.
The store is divided by brand, and there's even a section of new, trendy women's clothing made by Root.
The store itself is in a warehouse style and has cute vintage decor, like the camcorders and old TVs pictured above. You can even find accessories like jewelry and hats!
Address: B1, 140 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 140 B1F
Hours: Every Day 10:00-24:00
Website: Official Instagram
10) Vansell | 반셀
Another good place for women's clothing is this store called Vansell! There are 3 floors (one in the basement) full of trendy styles of clothing.
The clothes at this store are very reminiscent of the styles that many Korean university students wear in the Hongdae area! The prices are also very affordable.
There are also a good amount of outerwear and jeans you can find here! If you want affordable, Korean-style clothing, check out Vansell.
Address: 34 Hongik-ro 6-gil, Mapo-gu, Seoul
서울 마포구 홍익로6길 34
Hours: N/A (No official hours stated)
Website: Vansell Official Website
11) AA Place | 에이에이플레이스
Another store where you can find good, affordable clothing is this shop called AA Place. It's huge and has 4 floors filled with a variety of casual streetwear for both men and women.
The interior is very colorful and has tons of clothes hanging along the shelves to pick from.
You can also find a variety of accessories, from beanies and bags to necklaces and bracelets! You might find yourself spending quite a lot of time browsing through here.
Address: 26 Hongik-ro, Mapo-gu, Seoul
서울 마포구 홍익로 26
Hours: Every Day 10:00-02:00
Website: Official Instagram
12) NERDY Flagship Store | 널디 플랙쉽 스토어
NERDY is a popular brand that is worn by many celebrities. The flagship store is located on the second floor of the Medicube store, so you'll have to go into Medicube to get to NERDY!
It's on the pricier side, but has very distinct designs and good-quality clothing. They are especially known for their tracksuits and padding jackets.
You can also find cute bags and accessories! The store itself is very well-designed and you can find pretty good sales at this location.
Address: 2F, 27 Hongik-ro 6-gil, Mapo-gu, Seoul
서울 마포구 홍익로6길 27 2층
Hours: Every Day 12:00-20:00
Website: Official Nerdy Website
Looking to get beauty treatments done in Hongdae? Check out some of these spots!
K-Beauty Stores
1) Olive Young Hongdae Town | 올리브영 홍대타운
When it comes to cosmetic stores in Hongdae, Olive Young is a must-visit. This is the newest Olive Young location in Hongdae and the biggest one!
This location is quite popular, so it can get crowded, but since it's so big you can find almost any product you're looking for!
The first floor consists mainly of the line to pay, which also has a self-checkout section! There are many Olive Young branches in the area, so if there's anything that's sold out at this branch, just head to another one!
Address: 57 Hongik-ro 6-gil, Mapo-gu, Seoul
서울 마포구 홍익로6길 57
Hours: Every Day 10:00-23:00
Website: Official Olive Young Site
2) Medicube Flagship Store | 메디큐브 플랙쉽스토어
Medicube is a globally-famous K-beauty brand that has recently gained even more traction.
The store is on the smaller side, but is decked out in a pink interior with the cutest pink bear in the middle!
You can find the TikTok-famous Age-R skincare devices as well as all of the products from their skincare lines. They have special prices here, so be sure to check it out to stock up on K-beauty skin products!
Address: 2F, 27 Hongik-ro 6-gil, Mapo-gu, Seoul
서울 마포구 홍익로6길 27 2층
Hours: Every Day 12:00-20:00
Website: Official Medicube Site
3) HEMEKO | 헤메코 홍대점
The trendiest spot to find indie K-beauty brands is here at HEMEKO! The store is small but packed with multiple brands and known as a K-beauty convenience store.
The most popular item is definitely the lip balm by AOU, a makeup brand created by famous makeup artist Jo Eun Bee, who has done makeup for the biggest K-pop girl groups, such as BLACKPINK, aespa, and NewJeans.
You can find a bunch of other makeup, skincare, and hair care products created by other K-beauty gurus well-known in the industry. You don't want to miss out on this store!
Address: 25 Hongik-ro, Mapo-gu, Seoul
서울 마포구 홍익로 25 지하1층
Hours: Every Day 10:00-23:00
Website: HEMEKO
4) Etude House Hongdae Club Branch | 에뛰드하우스 홍대클럽점
Etude House is one of the original K-beauty brands; it doesn't have as many locations as it used to when it was at peak popularity, but their products are still very popular! Etude House products are limited at Olive Young, so it's best to check out the store itself.
Address: 86 Eoulmadang-ro, Mapo-gu, Seoul
서울 마포구 어울마당로 86
Hours: 10:00-23:00
Website: Etude House Official Site
5) Innisfree | 이니스프리 홍대신점
Innisfree is another K-beauty brand that has been popular for many years, and is especially known for their skincare products. You can find this Innisfree store just outside Exit 9.
Address: 119 Eoulmadang-ro, Mapo-gu, Seoul
서울 마포구 어울마당로 119
Hours: 10:30-22:00
Website: Innisfree Official Site
6) TONYMOLY | 토니모리 홍대점
TONYMOLY is located right in front of a traffic light on the busiest main street. It is also a cheaper, affordable cosmetic brand that is very popular in Korea. You must stop by TONYMOLY during your shopping trip to pick up some Korean cosmetics for your friends!
Address: 1 Hongik-ro 3-gil, Mapo-gu, Seoul
서울 마포구 홍익로 3길 1
Hours: 10:30-22:00
Website: TONYMOLY Official Site
7) Holika Holika | 홀리카 홀리카 홍대점
You can also find affordable beauty products at Holika Holika! This brand was also very popular in the early 2000's, and still has products that are loved by Koreans. Check it out if you have a chance!
Address: 40 Wausan-ro 23-gil, Mapo-gu, Seoul
서울 마포구 와우산로 23길 40
Hours: 12:00-22:00
Website: Holika Holika Official Site
8) OLENS | 오렌즈
When visiting Hongdae, you will see a lot of contact lens stores but OLENS is one of the most famous and widely used brand by Koreans!
OLENS is currently endorsed by NewJeans, so you can use the same lenses they use!
Address: LG Palace Building, 15 Yanghwa-ro 18-gil, Mapo-gu, Seoul
서울 마포구 양화로 156 LG팰리스빌딩 105호
Hours: 10:30-22:30
Website: OLENS Official Site
Check out these popular photo studios in Hongdae & get high-quality photos at a reasonable price!
Shoe Stores
1) ABC Mart | ABC마트
If you want to buy shoes from famous brands, you should visit ABC Mart. A total of 4 stores are located in Hongdae.
Two of them are ABC Mart Grandstage (GS), which sells higher-end items than the regular ABC Mart. In addition, there are also clothing items, hats, and bags for you to choose from!
ABC MART GS Information
Address: 서울 마포구 양화로 152
(152 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:30
Website: Official ABC Mart Site
ABC Mart GS Hongdae Hongik-ro Branch Information
Address: 서울 마포구 홍익로5길 13
(13 Hongik-ro 5-gil, Mapo-gu, Seoul)
Hours: 10:30-22:00
ABC Mart GS Hondgae Branch
Address: 서울 마포구 양화로 161 B1
(B1, 161 Yanghwa-ro, Mapo-gu, Seoul)
Hours: 11:00-22:30
ABC Mart SP Hongdae Information
Address: 서울 마포구 홍익로 17
(17 Hongik-ro, Mapo-gu, Seoul)
Hours: 10:30-22:00
2) SHOOPEN | 슈펜 홍대점
From everyday casual sneakers to formal work shoes, you can find men's and women's shoes of all ages here at Shoopen.
Products at Shoopen are affordable and often have promotions and sales. In addition to shoes, there are also fashionable hats, bags, and glasses.
Address: 153 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 153
Hours: 11:00-22:00
Website: Official Shoopen Site
3) SAPPUN | 사뿐
SAPPUN is a famous shoe store that mainly sells shoes online but now you can visit the store in person in Hongdae.
The store is not very big, but the interior is very neat and pretty, with tons of shoes lined up to try on!
There is a wide variety of women's shoes available at amazing prices!
Address: 55 Wausan-ro 29-gil, Mapo-gu, Seoul
서울 마포구 와우산로 29길 55
Hours: 12:00-22:00
Website: Official Sappun Site
4) Chaakan Shoes | 착한구두
Chaakan shoes is a famous online shoe store in Korea. There is a wide range of products here at very affordable prices.
The store in Hongdae has a very trendy and luxurious interior. It's a very fun place to shop!
Address: 56 Wausan-ro 27-gil, Mapo-gu, Seoul
서울 마포구 와우산로27길 56
Hours: 12:00-22:00
Website: Official Chaakan Site
Looking for cafes and restaurants in Hongdae? Here are some great spots to try!
Souvenir Stores
1) BUTTER SHOP | 버터샵
BUTTER SHOP is a miscellaneous store that has some of the cutest items!
The store is large and sells a wide range of items from soft toys to small furniture and other cute accessories.
The store is super colorful and it's fun to just look around even if you don't buy anything! It's a great place to stop by for souvenirs too.
Address: 2F AK Tower, 188 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 188 애경타워 2층
Hours: Mon - Fri 11:00-22:00
Sat - Sun 10:30-22:00
Website: Official Instagram
2) Object | 오브젝트 서교점
Object is a large stationery store in Hongdae with multiple floors with a collection of goods by local artists located along the Gyeongui Forest Line.
Inside, there are wooden shelves that add a warm, cozy atmosphere to the store.
The store offers a wide range of products from small items to daily necessities such as tote bags, accessories, and books!
Address: 13 Wausan-ro 35-gil, Mapo-gu, Seoul
서울 마포구 와우산로 35길 13
Hours: Every Day 12:00-21:00
Website: Official Object Site
3) KT&G Sangsang Art Hall | KT&G 상상마당
KT&G Sangsang Art Hall is a 7-story building that present local art and culture through exhibitions, live music, and crafts/products.
You can visit the 1st-2nd floor for some cute stationery, household goods, and more!
The first floor has all kinds of stickers, decorative items, notebooks, mug cups, tote bags, and even electronics!
On the second floor, you can find diffusers, dinnerware, bathroom items, and more!
Address: 65 Eoulmadang-ro, Mapo-gu, Seoul
서울특별시 마포구 어울마당로 65
Hours: 11:00-21:00
Website: Official KT&G Sangsang Art Hall Site
4) Kakao Friends Store | 카카오프렌즈스토어
If you love Kakao products and their characters, you have to go to the Kakao Friends store!
The branch in Hongdae is huge and has a wide range of the cutest products. It's a great place to go eye shopping too!
There are various photo spots where you can take photos with the Kakao characters too. Everything here is just so cute!
Address: 162 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 162
Hours: Every Day 10:30-22:00
Website: Official Kakao Friends Online Store
5) Line Friends Store | 라인프렌즈스토어
The Line Friends Flagship Store is also very big in Hongdae and its building stands out from afar. This is another great place to get cute products and characters!
A lot of cute LINE character products are sold here, and it is especially popular for BT21, the characters that were designed personally by BTS! They also do many collaborations with other K-pop artists and brands! If you're a fan of LINE, definitely stop by!
Address: 141 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 141
Hours: 12:30-20:30
Website: Official LINE Friends Online Store
Accessories Stores
1) Sigonggan | 시공간
Sigonggan has an eye-catching interior and has two branches in Hongdae. Trendy women's clothes are beautifully displayed in the front of the store.
Sigonggan is especially known for its beautiful shelves that display endless rows of eye-catching women's accessories. Once you step inside the store, it will be hard to leave without purchasing anything.
Address: 44 Hongik-ro 3-gil, Mapo-gu, Seoul
서울 마포구 홍익로 3 길 44
Hours: 12:00-23:00
Other Shopping Stores
1) AK PLAZA Hongdae | AK PLAZA 홍대
AK is a shopping located right outside Hongdae Station Exit 4. It has 5 floors and has many stores that sell clothing and shoes.
This building is new so it's very modern and incredibly clean. The stores inside are very spacious so it's a comfortable place to shop around.
Address: 188 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 188
Hours: 11:00-22:00
2) DAISO Hongdae 2nd Branch | 다이소 홍대 2호점
There are two Daiso stores in Hongdae and the second branch has up to 12 floors!
The building is very high but it's narrow so it doesn't feel as spacious. You can look around many beautiful and useful products at extremely low prices so it's very popular among young people.
Address: 182 Yanghwa-ro, Mapo-gu, Seoul
서울 마포구 양화로 182
Hours: 10:00-22:30
Hongdae Cafe Guide
We hope you this is useful to you when you go on a shopping spree in Hongdae! Please let us know if you have any questions in the comments below or by sending us an email at help@creatrip.com! Also make sure to follow us on Instagram, TikTok, Twitter, and Facebook. to stay updated on all things Korea!
