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How to Find Pop-ups in Seoul | Find the latest July pop-ups in Seoul here!

Not sure how to find pop-ups in Seoul? Here's all the info you need on how to find them, make reservations, & the latest info on recent pop-ups!

Eunchae Son
2 months ago
How to Find Pop-ups in Seoul | Find the latest July pop-ups in Seoul here!
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  1. Tip 1. Watch out for them on your FYP
  2. Tip 2. Follow social media accounts dedicated to pop-ups
  3. Tip 3. Follow your favorite brand's social media account
  4. Tip 4. Get a Korean phone number
  5. Additional Tips!
  6. July 2025 Pop-ups
  7. Korea Travel Essentials

Pop-up stores are one of hottest activities to do in Korea! Many popular brands will open up a pop-up store with fun games, unique experiences, and lots of freebies. 

Colorful pop-up shop setup with flowers and the logo 'UNOVE' prominently displayed.

Most pop-ups can be found in Seongsu, Hongdae, or The Hyundai Seoul, and last anywhere from a few days or even up to a few months. Here are some tips for discovering the latest and greatest pop-ups currently happening in Korea!

*Scroll down for the list of pop-ups you can check out in July 2025!


Want more tips for your Korea trip? Check out the link below for all you need to know about Olive Young sales!

Olive Young Sale Schedule


Tip 1. Watch out for them on your FYP

People interacting with a digital display at a trendy pop-up store.

Social media platforms like TikTok and Instagram are excellent resources for discovering the trendiest pop-up stores in Korea. People are quick to visit these spaces and share their experiences to boost engagement and attract followers. 

Social media enthusiasts capturing moments at a pop-up shop event.

However, it's important to note that content showing up on your TikTok 'For You Page' or Instagram 'Explore Page' may have been posted weeks earlier—often outlasting the short lifespan of these pop-up stores. 

In Korea, pop-ups typically last for just a week or two, making real-time information crucial. This leads us to our next tip, where you can be informed before the pop-ups open. 


Reserve a Korean Hair Salon:

Top Hair Salon in Hongdae | Soonsiki Hair Hanok Branch

JUNO Hair Myeongdong Street Branch


Tip 2. Follow social media accounts dedicated to pop-ups

Close-up of exclusive promotional items at a pop-up store.

On Instagram, there are specialized accounts dedicated to keeping the public in the loop about the latest pop-ups in Korea. However, most of these are primarily in Korean. 

If you're not fluent, don't worry—you can use Instagram's built-in translation feature, found just below the caption and comments, to get the gist of the post. 

Hands holding pop-up shop themed cards and merchandise.

While this won't help you read Korean text in the image carousels, it will give you a good starting point for figuring out where and when these pop-up events are happening. 

Here are some Instagram accounts to follow or check to stay updated:

@popga_official

@popupmate

@thehyundai_seoul


Book a One-Day Class:

Hongdae Ring Cafe

Make Your Own Skincare in SeongsuㅣWHIPPED HOUSE


Tip 3. Follow your favorite brand's social media account

A pop-up store display featuring colorful cosmetics and promotional materials.

Interactive display at a pop-up shop, featuring the UNOVE brand.

Brands will often tease and announce their upcoming pop-ups on their social media pages or homepage. If there is a specific brand you like, make sure to check out their social media channels incase they have a pop-up coming up!


Book a Skincare Appointment:

Abijou Clinic | Myeongdong Branch

Medicube Clinic Gangnam Branch | Gangnam Skincare Clinic


Tip 4. Get a Korean phone number

Hands interacting with a tablet system called CATCHTABLE for pop-up registration.

A lot of pop-ups might require you to wait through this tablet system called CATCHTABLE, and you'll need a Korean phone number to register your spot. Once you're registered, you can explore the area and check how many teams are in front of you on your phone. 

You will get a message when it's almost your turn; make sure to stay nearby, because you will lose your spot if you're not back within a certain time frame (usually 5~10 minutes)!

You can get a Korean phone number by getting a Korean SIM card here:

[LG U+] Unlimited Data SIM card + T-Money card (Pick up)

KT 4G USIM | SIM Card (Airport/Myeongdong Pick-up)

Korea Prepaid SIM Card with Unlimited Data + Call + Message (In-store Pick-up) | Chingu Mobile


Additional Tips!

Beautiful blue themed pop-up shop displaying a unique design.

1) Make a reservation ahead of time if you can. Some brands will open reservations online via Naver or on the brand's official website. You can usually find the link to make a reservation on the brand's official Instagram, or you can check this very blog (scroll to the last section for reservation info on current pop-ups)!

*Pop-up reservations are usually free but you will likely need a Korean phone number.

Blue and yellow drinks from a stylish pop-up store, branded with WONSOU brand.

2) Avoid going to pop-ups on the weekends because it is extra crowded and you may need to wait hours before your turn. The best time to visit a pop-up, especially if it's popular, is on a weekday as soon as it opens (or maybe even before it opens).

COSRX pop-up event featuring merchandise and brochures held by attendees.

3) Stroll through Seongsu, one of Korea's trendiest neighborhoods, and you're bound to stumble upon at least three pop-ups! The area is always buzzing with excitement, and many of the most notable pop-up events choose Seongsu as their backdrop.

Adorable elements and swag at the Rom&nd pop-up store event.

4) Get your personal color analyzed so you know what makeup colors suit you best! There is always a K-beauty brand pop-up store open in Seongsu and many of them offer makeup customization, free lip products, exclusive discounts, & more! If you know your personal color, it'll make your experience a lot easier and more satisfying!

Book a personal color analysis here:

Damppeum Personal Color | Seongsu Branch

English Personal Color Analysis & Styling | Color of You Hongdae 


Wait! Are you planning on getting a full glow-up during your Korea trip? What if we told you could get it all for just under 450 USD? The Creatrip K-Beauty Package includes the scalp treatment, skin treatments, personal color analysis & dental scaling for just 450 USD!   

Creatrip K-Beauty PackageㅣFull Glow-Up for Under $500 USD (Skin Treatment, Head Spa, Dental Scaling, & Personal Color)


July 2025 Pop-ups

OLIVE YOUNG X SANRIO

📍 Location: 314-11, Seongsu-dong 2-ga, Seongdong-gu, Seoul
🗓️ Dates: Until July 31
⏰ Hours: Mon-Sun 10:00-22:00 KST
* Instagram


TAMBURINS BLUE HINOKI

📍 Location: 23, Ttukseom-ro 17-gil, Seongdong-gu, Seoul
🗓️ Dates: Until July 27
* Instagram


TORRIDEN <TORRIWAVE CLUB>

📍 Location: 17, Seongsu-ro 7ga-gil, Seongdong-gu, Seoul
🗓️ Dates: Until September 29
⏰ Hours: Mon-Sun 11:00-20:00 KST


ASAHI TRAVEL BAR

📍 Location: 9, Yeonmujang 3-gil, Seongdong-gu, Seoul (Peaches D8NE)
🗓️ Dates: Until July 13
⏰ Hours: Mon-Fri 14:00-20:00 / Sat-Sun 12:00-20:00 KST
* Instagram


WICKED X AMORE

📍 Location: 277-52, Seongsu-dong 2-ga, Seongdong-gu, Seoul
🗓️ Dates: Until July 20 
⏰ Hours: Mon-Sun 10:30-20:30 KST
* Instagram


PISCESS

📍 Location: 11, Yeonmujang 15-gil, Seongdong-gu, Seoul
🗓️ Dates: Until July 20 
⏰ Hours: Mon-Sun 11:00-20:00 KST
* Instagram


PUMA H-STREET EXPERIENCE

📍 Location: 74, Seongsu-ro, Seongdong-gu, Seoul
🗓️ Dates: Until July 9
⏰ Hours: Mon-Sun 11:00-22:00 KST 
* Instagram


DON QUIJOTE X GS25

📍 Location: The Hyundai Seoul 
🗓️ Dates: Opens July 8
* Instagram


AMUSE SEONGSU PINK HOUSE
* Flagship store open event 

📍 Location: 10-2, Yeonmujang-gil, Seongdong-gu, Seoul
🗓️ Dates: Until July 12
⏰ Hours: Mon-Sun 11:00-20:30 KST
* Instagram


Check out more pop-ups here!   

Upcoming Pop-ups


Korea Travel Essentials

Purchase Here


We hope that this blog was helpful in your quest to discover the hottest pop-ups! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com! You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!