Today we introduce the SHINSEGAE Department Myeongdong Main Store, where numerous premium brands are located, and new experiences are provided through various cultural and art events! Also, you can enjoy various discount events with the Creatrip x SHINSEGAE Department Myeongdong Main Store partnership that is currently ongoing!

Information

Department store business hours: Monday-Thursday 10:30-20:00 / Friday-Sunday, Holidays 10:30-20:30

Restaurant street business hours: Monday-Sunday 11:00-21:00

Address: 63 Sogong-ro, Jung-gu, Seoul

Why We Recommend It 

Shinsegae Department Store, South Korea's first, has been a central feature of Seoul's Myeongdong since it opened as Mitsukoshi Kyungsung Branch in 1930.

Located in Myeongdong, Seoul's iconic shopping district, the store is conveniently close to major attractions like Namdaemun Market and Namsan Tower, offering both shopping and cultural experiences.

The same building houses a popular downtown duty-free shop, making it a top destination for tourists.

Creatrip Exclusive Benefits

When you purchase Creatrip Myeongdong Pass (shopping, F&B) you can receive various discounts and benefits from some brands at Shinsegae Department Store! For more details, check below!

Myeongdong Pass | Shopping Discount Package

Myeongdong Pass | Food & Beverage Discount Package

Enjoy the special promotion by Shinsegae Department Store Myeongdong Main Store and Creatrip! The first 200 people will receive a 'Life Four Cuts' 4,000 KRW photo coupon for free. You only need to pay 1,000 KRW on-site, and the coupon is valid until June 9 only, so don't miss this opportunity!

Korea's famous Four Snaps in SHINSEGAE Myeongdong 

What to Expect

SHINSEGAE Department Myeongdong Main Store Floor Guide

Shinsegae Department Store, Korea's first, is near the Myeongdong shopping district and Namdaemun Market, maintaining its traditional modern architecture for nearly a century. The main building blends luxury brands like Chanel, Hermes, Louis Vuitton, Rolex, and Dior, establishing it as a premier shopping destination for VIPs and a must-visit in Myeongdong.

Every Christmas, Shinsegae features a sensational media video display, drawing thousands of visitors for photo ops and making it a holiday highlight in Myeongdong, beloved by both local and international guests.

April-June Pop-ups

From Exit 7 of Hoehyeon Station, enter the passageway to Shinsegae Department Store, and you'll find the Ground Market on the basement, hosting various pop-ups. Currently, there's a 'Four Snaps' pop-up, famous for sparking the selfie craze in Korea, in collaboration with Open Books and The Hyang, creating a sensory experience called 'Insaeng Hyangyeon.'

Four Snaps Pop-up Store

• Location: B1, Ground Market, Shinsegae Department Store Main Store
• Creatrip Benefit: The first 200 people will receive a 'Life Four Cuts' 4,000 KRW photo coupon for free. You only need to pay 1,000 KRW on-site, and the coupon is valid for a limited time only, so don't miss this opportunity!

From May 16 to June 9, visit the 'Four Snaps' pop-up store at Shinsegae Department Store, in collaboration with Open Books and The Hyang. Capture memories with eight unique color frames, read Open Books' collections, and enjoy the 'Insaeng Hyangyeon' diffuser. If you're in Korea, stop by to record your travel moments!

WAPPEN HOUSE Pop-up Store

• Location: In front of Gate 5 on B1F of Shinsegae Department Main Store (5/6~6/5) 
• Creatrip Benefit: Receive one free badge for purchases over 20,000 KRW.

WAPPEN House is a place where you can decorate key rings or pouches as you like using wapens, containing stories filled with my own thoughts and imagination.

If you purchase over 20,000 KRW on-site, you’ll receive a free patch. Have fun decorating with these cute patches! The wappen is inexpensive and easy to attach, so anyone can easily wear it. If you want unique and fun activities, we recommend visiting the Wapenhaus pop-up!

Toy Story & TinyTAN Pop-up Store

• Location: Shinsegae Department Store Main Branch, 1st Floor Atrium (May 17 - May 30)

A pop-up store featuring Toy Story & TinyTAN, inspired by BTS and Disney·Pixar's 'Toy Story,' has opened. This is the first offline event for this unique collaboration! 

In this pop-up, TinyTAN characters are dressed as beloved characters from the "Toy Story" series: Woody, Alien, Hamm, Rex, Buzz Lightyear, Forky, and Lotso. These animated characters represents the seven BTS members.

You can find six official merchandise items released by HYBE, including figures, blankets, pens, and magnet sets, as well as clothing, accessories, jewelry, and lifestyle products from 23 Shinsegae brands!

Foreigner-Only Benefits

Shinsegae Members Card

• Location: Shinsegae Department Store Main Building Annex 2nd Floor Foreigner Service Center
• MEMBERS benefits: 5% discount and two free drink coupons for the Members Bar.

Visit the Foreigner Service Center on the 2nd floor of Shinsegae Department Store's Main Building with your passport to receive a 'Hello Shinsegae' gift set, while supplies last. This set includes a global membership card, postcards, stickers, and an Onoma mask pack. With this card, you can enjoy a 5% discount on up to five purchases each month, at participating stores. Plus, you'll receive drink exchange vouchers redeemable at the Members Bar. Take advantage of these exclusive benefits with the 'Shinsegae Members Card'—just for foreigners!

Free luggage storage service

• Location: Shinsegae Department Store Main Store New Building Basement 1st Floor

Shinsegae Department Store Main Store New Building B1 has lockers available for storing luggage.

Free to use and you can use it with a kiosk by selecting English, Chinese, Japanese. Enjoy convenient shopping through the 'Free Baggage Storage Service'.

Creatrip Myeongdong Pass & SHINSEGAE Main Store Collaboration 

If you purchase a Creatrip Myeongdong Pass, you can enjoy various special benefits at SHINSEGAE Main Store. Please note that these benefits are limited to certain stores.

1. Myeongdong Pass Food & Beverage Discount Package

• TEACHER KIM
  • 3 types of gimbap: Braised Gimbap 5,000 → 4,500 KRW; Tuna Gimbap 6,800 → 6,300 KRW; Walnuts and Cream Cheese gimbap 6,800 → 6,300 KRW
  • 3 sets: Ramen Barun Set 11,500 → 10,500 KRW; Chewy Set 10,500 → 9,500 KRW; Anchovy set 10,500 → 9,500 KRW
  • Bulgogi rice/Chicken curry 11,500→10,000 KRW
• Han Sang
  • Bibimbap and Soybean Stew 1,000 KRW Discount (13,000 KRW → 12,000 KRW)
• Bongpiyang
  • 5,000 KRW discount and one free drink for set menu orders (1 drink per set)
  • One serving of free rice for hot pot orders (1 per person)

TEACHER KIM	Han Sang	Bongpiyang
B1, SHINSEGAE Department Myeongdong Main Store New Building	5F, SHINSEGAE Department Myeongdong Main Store Main Building	5F, SHINSEGAE Department Myeongdong Main Store Main Building

2. Myeongdong Pass Shopping Discount Package

• CHICOR
  • 10,000 KRW discount for purchases over 100,000 KRW
  • Free skincare product for purchases over 200,000/300,000 KRW (gifts may vary based on the amount spent and the promotion period)
• The Grocer of Korean Delicacies
  • 10% discount on all products
• KOREAN CRAFT LIQUOR
  • Popular Korean Alcohol Miniature Set Discount (20,000 KRW → 19,000 KRW)
  • Premium Andong Soju Hahoe Mask Set Discount (25,000 KRW → 24,000 KRW)

CHICOR	The Grocer of Korean Delicacies	KOREAN CRAFT LIQUOR
4F, SHINSEGAE Department Myeongdong Main Store New Building	B1, SHINSEGAE Department Myeongdong Main Store New Building	B1, SHINSEGAE Department Myeongdong Main Store New Building

 Popular K-Food Restaurants

At the Shinsegae Department Main Store New building B1F food market, you can purchase premium gift selections for precious people, such as traditional liquor, rice cake, and tea, as well as light chocolate snacks. Experience the taste of various restaurants scattered throughout the country all in one place at Shinsegae New building B1F Food Court and Main Building 5F-6F Restaurant Street.

Also, by scanning the QR code displayed at each restaurant, you can check the menu introduction in 8 languages to easily place an order even in unfamiliar places!

Busan Igane Tteokbokki	Sokcho Kkodari Naengmyeon	Seoul Omokjib
Famous tteokbokki restaurant recognized by the Baek Jong-won's famous TV program.	Kkodari naengmyeon made with 30 years of tradition.	Famous pig's trotters restaurant with a 40-year tradition.
Shinsegae Department Main Store New Building, B1F	Shinsegae Department Main Store New Building, B1F	Shinsegae Department Main Store New Building, B1F
Bongpiyang  Buy Myeongdong Pass (F&B)	KOREAN CRAFT LIQUOR   Buy Myeongdong Pass (Shopping)	The Grocer of Korean Delicacies  Buy Myeongdong Pass (Shopping)
A luxury Korean restaurant with a 60-year tradition.	A curated store that carries various traditional liquors from different regions of Korea	A store where you can purchase Korean traditional sauces, side dishes, and other items made by Korean artisans.
Shinsegae Department Main Store Main Building 5F	Shinsegae Department Main Store New Building, B1F	Shinsegae Department Main Store New Building, B1F

Popular K-Shopping and K-Beauty Stores

At the main branch of Shinsegae Department Main Store, there are full of fashion stores and shopping items that 2030s who enjoy fashion must visit right now.

1. Fashion - Glasses

COLLECT	LINDBERG	GENTLE MONSTER
COLLECT offers luxury eyewear brands like Chrome Hearts and Hoffmann. Get a vision test and purchase customized frames and lenses.	LINDBERG is a Danish original eyewear brand worn by many celebrities.	GENTLE MONSTER is an eyewear brand that started in South Korea and has gained huge popularity worldwide.
Shinsegae Department Main Store New Building 6th Floor	Shinsegae Department Main Store New Building 2nd Floor	Shinsegae Department Main Store New Building 1st Floor

2. Fashion - Clothing

ARC'TERYX	Snowpeak	andar
A premium outdoor brand, ARC'TERYX, is known for high-tech materials and stylish designs.	Snowpeak is a Japanese authentic outdoor camping brand.	Known as the Lululemon of Korea, andar is an athleisure wear brand loved by Korean women.
Shinsegae Department Main Store New Building, 5th floor	Shinsegae Department Main Store New Building, 5th floor	Shinsegae Department Main Store New Building, 4th floor

3. K-Beauty

CHICOR   Buy Myeongdong Pass (Shopping) 4F, SHINSEGAE Department Myeongdong Main Store New Building

CHICOR is a playground for beauty shoppers where you can freely test and purchase skincare products and makeup killing items representing Korea such as PAMUE, 3CE, SW19, Jungsaemmool, LAKA, Gahi, and Ragom all in one place. Especially when you purchase Myeongdong Pass shopping products, you can receive various benefits, so do not miss this opportunity!

Pamue - Brightening Serum	3CE - Lip Gloss	Jung Saem Mool - Cushion Pact
Gahi - Multi Balm	Laka - Tint	Ragom - Cleansing

Recommended Places to See

Trinity Garden

• Location:  Shinsegae Department Main Store Main Building, 6th Floor

Trinity Garden, on the 6th floor of the Shinsegae Department Store Headquarters, merges an outdoor space with a cafe and restaurant. This garden offers stunning views of N Seoul Tower and features a collection of sculptures by world-famous artists like Louise Bourgeois, Henry Moore, Joan Miró, and Alexander Calder, valued at over 100 billion won. While it's located within Shinsegae, the sculpture garden is open for anyone to visit, not just store customers.

Louise Bourgeois - Eye Benches III	Henri Moore - Reclining Figure: ArchLeg
Joan Miró - Personnage	Alexander Calder - Le Cepe

CASAPAVO

• Hours: 11:00-21:00 (Breaktime 15:00-16:30, Last Order 20:00)
• Location: Shinsegae Department Store Main Store, Main Building, 6th Floor
• Outdoor Table: Available from 13:30-20:00 / Coffee and tea only

Casapavo is a modern casual Japanese dining restaurant located in front of Trinity Garden. It features spacious semi-private seats, hall seating for dining and conversation, and garden view seats with artwork and Namsan scenery. 

Casapavo reinvents Japanese-Western cuisine from the '70s and '80s with carefully selected ingredients and modern plating. Enjoy unique dishes like 'Torotoro Omurice' with melt-in-your-mouth rice and two distinctive sauces, 'Basil Potato Salad' with basil pesto, potato salad, and sweet tomatoes, and 'Hamburg Steak' with cheddar cheese and perfectly cooked meat. Enjoy the delicious meals and views from the terrace in one place!

Basil Potato Salad	Torotoro Omurice
Hamburg Steak

Gallery

• Location:  Shinsegae Department Main Store Main Building, 1-4F

Shinsegae Department Main Store Main Building has galleries on the 1st to 4th floors where you can see various exhibitions and works. In special cases, you may need to pay admission fees, but most of the time you can enjoy it for free, so it's a great way to spend your time.

Recommended Experiences

Shinsegae Department Store Academy Class

• Location:  Shinsegae Department Main Store New Building, 14th Floor

On the 14th floor of Shinsegae, there is Shinsegae Academy where you can learn various categories like art, music, and cooking. Shinsegae Department Main Store has many diverse spaces where customers can enjoy a variety of experiences directly, making it attractive. Looking into what courses are available, I found a cooking class that is conducted in English!

[One Day Cooking Class - Making Korean Traditional Food]

Shinsegae Department Store Academy offers a special one-day cooking class where you can make and taste traditional Korean food directly. If you're tired of sightseeing and shopping, we recommend enjoying a unique experience! In each class, the ingredients, recipes, and food are different, so check out the food you want to make and make a reservation!

[K-pop Dance Class in SHINSEGAE Myeongdong]

Also, we have opened a K-pop dance class only for foreign tourists. (Operation period: May 2nd to May 23rd)

We will learn the songs of famous idols BTS, BLACKPINK, and Newjeans, and the classes will be held in English, so make new friends of various nationalities and enjoy K-pop!

How to Get There 

If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com! You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!