Have you ever wondered why your face looks pale or why your clothes seem to stand out more than your face when styling? If you want to unlock your natural beauty by knowing your colors, pay close attention! Today, we're introducing the PIC Color Branding Center, which offers personal color analysis based on color theory.

PIC Color Branding Center

Reserve Here

Information

Hours: Tue-Sun 10:00-20:00 (Closed on Lunar New Year, Public Holidays)

Reservation Available: Wed-Sun 11:00, 15:00

Available Languages: Korean, English, Chinese

Address: 116 Mullaebuk-ro Suite 1409 (Munrae-dong 3-ga, Triplex), Yeongdeungpo-gu, Seoul
서울특별시 영등포구 문래북로 116, 1409호 (문래동3가, 트리플렉스)

Why We Recommend It

Trusted Personal Color Analysis: Holding 7 types of intellectual property and copyrights recognized by the Patent Office, PIC Color Branding Center ensures trustworthy diagnoses for customers.

Certified Analysts: Every analyst at PIC Color Branding Center is a skilled professional holding a nationally recognized 'Colorist' certification, offering precise personal color diagnostics.

Color Theory-Based Training: PIC Color Branding Center not only offers personal color analysis but also provides certification training based on color theory. This ensures that analysts stay updated with the latest personal color theories and techniques, guaranteeing a unique level of expertise.

21 Personal Color Types: PIC Color Branding Center precisely identifies 21 personal color types, including mid-tones, using custom fabrics and recommends tone-matched cosmetics for the perfect makeup fit.

Price

Please make a reservation 3 days prior to your visit.

Refund Policy

Things to Keep In Mind

Please note that entry is restricted to those with reservations only, and no accompanying guests are allowed.

Please adhere to your reservation date and time.

Please choose the accurate date and time on the reservation page.

For accurate analysis, please avoid wearing makeup or lenses; if applied, they must be removed before the analysis.

We recommend bringing your own cosmetics for product recommendations after the analysis.

If you have sensitive skin and are booking a makeup session, please bring the skincare products you currently use.

For an accurate analysis, remove glasses and colored lenses. If you have poor eyesight, wear clear lenses. You can keep glasses on if preferred or needed.

Recent skin treatments or tanning might affect the accuracy of the analysis.

Avoid heavy drinking the night before and on the day of your appointment, and make sure to get plenty of sleep before coming.

Please avoid wearing turtlenecks, hoodies, silk garments, or any clothes that may interfere with the analysis. 

You can take photos of the items and colors recommended by the instructor for recording purposes, but if you need to photograph the instructor, materials, or the analysis room, please get permission on-site.

Please make sure to arrive on time, as reservations are automatically canceled if you're more than 10 minutes late.

If there are any changes or inquiries before your visit, please contact us at help@creatrip.com.

How to Reserve

1. Please provide the requested information in detail.
2. Please proceed with the full payment.
3. After the payment is completed, your reservation will be confirmed within 1-2 business days. If there is a need to change the reservation date, you will be notified through the provided email or messenger app.
4. During your visit, please show your reservation details to the staff.

Our Visit

Today, we've visited the PIC Color Branding Center in Yeongdeungpo, where they offer not just a simple seasonal color analysis; but an in-depth personal color analysis based on color theory!

Right at the entrance, you'll find profile pictures of the personal color analysts, each perfectly matches their own personal colors. Below, their national "Colorist" certification is also displayed, which raises your expectations for the session even more! 

Upon arrival, show your reservation to the staff, and they'll guide you to a private room for your personal color analysis.

Inside, you'll find various color charts, drapes, and pattern kits. There is also a display of PIC Color Branding Center's unique 21-type analysis method that includes nuanced tones, developed based on color science. Seeing the detailed drapes and charts definitely makes you excited about discovering your precise personal color beyond the basic four seasons!

You may also notice many certificates and trademark registrations showcasing PIC Color Branding Center's expertise in color!

Our editor decided to try the 1:1 Personal Branding Analysis, which includes a personal color analysis, body and face shape diagnosis, and styling advice. Before starting, we've received a brief overview of what personal color is and its importance. We were told that personal color can be broadly categorized into seasons, but it's essential to also consider saturation and brightness!

Our editor, who has always considered herself a Winter Cool tone, is curious to find out her true personal color!

First, they check the skin tone using a machine custom-made by PIC Color Branding Center.

They check the skin tone of the bare cheeks on both sides to see if your foundation color matches your skin tone!

It turns out that our editor's skin has a balanced mix of red and yellow tones, and her foundation, which is a neutral base in shade 21, matches these measurements almost perfectly!

The analysis starts with wearing a white scarf and gown for accuracy. The process identifies if you're a cool or warm tone and what the best saturation and brightness are for you. Brightness refers to how light or dark the colors are, while saturation shows how vivid or muted the colors are. Apparently, warm tones suit our editors the best!

They used 188 different fabric swatches for a detailed analysis to find out which colors suit the best. Holding fabrics with a blue tint close to her face made imperfections and dark circles more noticeable, making us realize she is better suited for warm tones with a hint of yellow.

Regarding brightness, our editor found that darker shades suited her better than bright and muted colors.

And for the saturation, our editor noticed that vivid, rainbow-like colors did not complement her face.

They also tested fabrics in muted tones, which can be divided into warm-leaning and cool-leaning muted tones. Upon comparing warm, muted, and cool tone fabrics, it became clear that our editor's complexion looked more vibrant with the definite warm tone!

As a final part of the personal color analysis, they checked the best and worst colors for makeup, hair, and clothes. The difference was striking! The best colors enhanced her appearance, while the worst made her face look pale and sick.

The next was assessing the face and body type, measuring the length and width of the face with specialized tools.

Standing measurements were taken for shoulders, waist, hips, thighs, and calves to precisely determine the body type.

After all the analysis, it turns out that our editor is an Autumn Warm Deep!

The personal color analysis revealed that her best match is "Autumn Warm Deep," featuring low-brightness and yellowish tones. Muted Autumn Warm tones also suit her well, while summer colors darken her complexion, and winter colors are too intense!

Given the Autumn Warm Deep result, a chocolate brown hair color without blue undertones was recommended over bleached or lighter colors. They also suggested rose gold as the most flattering jewelry choice for our editor, and it's better to avoid silver!

For lips and blush, it's best to avoid high-saturation cool bright shades and go for brick red tones instead.

The analysis of our editor's usual makeup products also revealed that she prefers neutral shades over strictly cool or warm tones.

We've also received recommendations for lip, eyeshadow, and blush products suitable for an Autumn Warm Deep.

Testing the best and worst colors, we've noticed that bright, primary-colored lip and shadow products did not blend well with the skin and were visibly standing out.

The body type analysis also revealed that our editor has an oval face and a triangular body shape, suggesting that deep round necklines should be avoided in favor of V-necks and heart-shaped necklines, and also advised against wearing flared skirts.

Finally, they recommended the best colors, and after trying them out, it seemed like these colors really complemented her skin beautifully! She also received a makeup color chart tailored to these colors!

Knowing your personal color can greatly enhance your look. If you're also interested in discovering your personal color and body shape, we highly recommend the PIC Color Branding Center!

How to Get There

Come out of Mullae Station Exit 4. 

Keep the exit behind you and cross at the traffic lights on your right.

Make a right turn.

Walk straight for about 125 meters.

Make a left turn.

Walk straight for about 95 meters.

Make a right turn.

Walk straight for about 105 meters.

You'll see the building right ahead! Go up to the 14th floor.

You've arrived at PIC Color Branding Center!

PIC Color Branding Center

Reserve Here

We hope that you can find your colors at PIC Color Branding Center! If you have any questions or concerns, please leave a comment below or send us an email at help@creatrip.com! You can follow us on Instagram, TikTok, Twitter, and Facebook to stay updated on all things Korea!