Myeongdong Shopping Guide 2026
Currency exchange, Olive Young, MUSINSA, Korean brands, eyewear and duty-free shops. Introducing shopping spots by purpose so you won’t get lost in Myeong-dong even on your first visit.
Short on time in Myeongdong? This 2026 shopping guide helps you choose where to exchange cash, shop Korean beauty and fashion, and find eyewear, sneakers, department stores, and duty-free shopping.
Use the comparison tables below to choose based on your schedule, shopping goals, and preferred services. Store hours, stock, exchange rates, tax-refund policies, and promotions can change, so confirm details with each store before visiting.
By Jungyoung, Creatrip Editorial Team
Last updated: August 28, 2026
*Business hours, closing days, and perk details may change. Before visiting, please check the latest information on each store’s official website or official social media.
Where can I exchange cash in Myeongdong in 2026?
In Myeongdong, you can choose the best option for your situation, from in-person exchange counters to automated exchange machines you can use late at night. To avoid mistakes, don’t just look at the posted rate, check business hours and any extra services as well.
If exchange rates are your top priority, compare the posted rates at several counters before exchanging. If you prioritize convenience like nighttime use or luggage storage, “K-Exchange” is a great choice. If you want to quickly use an automated exchange machine outside business hours, like early morning or late at night, “Money Box” is a good fit. Pick the place that works best for you based on your route and the time of day.
If rates are your priority, go to the Embassy Exchange Counter
K-Exchange, easy to use even into the evening
- Address: 39, Myeongdong 8na-gil, Jung-gu, Seoul
- Hours: 10:00–22:00
- Perks: Preferred rate applied + luggage storage service (free for 4 hours)
Money Box, with automated exchange machines also available
- Address: 52-1, Namdaemun-ro, Jung-gu, Seoul
- Hours: 09:00–21:00 (automated exchange machines available 24 hours)
- Perks: Preferred rate applied
Which Myeongdong exchange option is best for your schedule?
Option | Best for | Hours | Key note |
Embassy Exchange Counter | Comparing in-person exchange rates | 09:00–19:00 | Check the day's posted rate before exchanging. |
K-Exchange | Evening visits and luggage storage | 10:00–22:00 | Confirm the preferred-rate and luggage-storage terms before visiting. |
Money Box | Using an exchange machine outside counter hours | Counter: 9:00-21:00 | Confirm which currencies and payment methods are accepted by the machine. |
*Exchange rates can vary by currency, time, and counter. Rather than relying on one recommendation, compare the posted rates and confirm each counter’s operating hours before you exchange cash.
Which Korean fashion stores should you visit in Myeongdong?
In Myeongdong, you will find a wide range of stores all in one area, from buzzy new openings to Korea’s iconic staple brands, plus casual and outdoor labels. Below, we will introduce the key features and recommended items for each brand, so feel free to shop around based on your style and what you are looking for.
Also, street-level shops in Myeongdong tend to get crowded from late afternoon onward, so if you want to take your time trying things on, it is best to visit Korean brand stores and eyewear shops between midday and before the evening rush. For stocking up on cosmetics and enjoying street food, it helps to do those after shopping so you spend less time walking around with bags.
Where can you shop for Korean fashion brands in Myeongdong?
If you want to enjoy Korean fashion in Myeongdong, MUSINSA is a convenient place to browse Korean fashion brands in one stop. You can check out a wide range of the latest trendy brands all in one place.
[NEW] MUSINSA STANDARD Myeongdong Jungang Branch
Scheduled to open on September 8, 2026, MUSINSA STANDARD Myeongdong Jungang Branch is a large store for travelers looking to browse Korean fashion, beauty, lifestyle items, and Seoul-themed souvenirs and selected customization services.
MUSINSA STANDARD is MUSINSA’s private label brand, offering a wide selection from fashion to cosmetics and home interior goods. You can pick up stylish, trend-forward items at affordable prices.
According to MUSINSA’s official announcement, the store operates from 10:00 to 22:00 daily and spans B1 to 4F. As opening schedules, product selection, and services may change, check the official MUSINSA channels before visiting.
To celebrate the new store opening, they are also giving out a limited “MUSINSA × Creatrip” discount coupon that can be used at all stores in the Myeongdong area. Since each location differs in size and product selection, choose the store that best fits what you are looking for, then use this limited-time coupon to shop smart.
MUSINSA × Creatrip
10,000 KRW Discount Coupon Details
- Validity period: September 8, 2026 to September 30, 2026
- Benefit: 10,000 KRW off purchases of 100,000 KRW or more
- Usage limit: Once per person
- Eligible stores: 3 MUSINSA stores in Myeongdong (see below)
- How to use: Apply for the coupon for free in advance via Creatrip’s dedicated page, then show the coupon you receive by email to staff at checkout
- Notes: Cannot be combined with other coupons, not valid at self-checkout, discounts cannot be applied after payment
3 MUSINSA Stores in Myeongdong
Store | Address, Hours |
MUSINSA STANDARD Myeongdong Jungang Branch【NEW】 | B1–4F, 40 Myeongdong 8-gil, Jung-gu, Seoul |
MUSINSA STANDARD Myeongdong | 1–3F, 90 Namdaemun-ro, Jung-gu, Seoul |
MUSINSA STORE Myeongdong | B1–3F, 13 Myeongdong-gil, Jung-gu, Seoul |
*Please note that business hours may be extended or shortened on weekends, public holidays, or during events.
▼Download coupon
Planning to visit a MUSINSA store in Myeongdong? Check the current Creatrip coupon terms before you go. Availability, eligible branches, minimum spend, and promotion dates may change.
Matin Kim Myeongdong Flagship Store
- Korean: 마뗑킴 명동점 플래그십 스토어
- Address: 서울 중구 명동8길 15（11:00～22:00)
They also carry a wide range of accessories like bags, wallets, and caps. Recommended for anyone who wants to add a distinctly Korean, fashion-forward mood to everyday outfits, or who’s looking for practical fashion accessories.
emis Myeongdong Flagship Store
- Korean: 이미스 명동 플레그십 스토어
- Address: 서울 중구 명동8길 17 (11:00–23:00)
Caps, bags, and pouches featuring the brand logo are their signature items. A good fit if you are looking for simple yet statement-making accessories from a Korean brand, or an easy, everyday souvenir.
Kodak CENTER SHOP
- Korean: 코닥 명동센터샵
- Address: 서울 중구 명동8길 13 (11:00–22:00)
Image source: fashionbiz
Known for apparel that incorporates Kodak’s signature yellows and reds, plus film-inspired graphics. Recommended if you are into retro styles, or looking for a unique souvenir for someone who loves photography.
Marithé François Girbaud Myeongdong FSS Branch
- Korean: 마리떼프랑소와저버 명동FSS점
- Address: 서울 중구 명동8길 17-1 (11:00–22:00)
You will find modern takes on French casual, including tops and bags. Recommended if you want trend pieces that work equally well for a polished look or a casual outfit.
Covernat Myeongdong Flagship
- Korean: 커버낫 명동 플래그쉽
- Address: 서울 중구 명동8길 10 (12:00–23:00)
A Korean brand that blends military, outdoor, and workwear elements into easy-to-wear daily pieces. Beyond logo sweatshirts, they also carry jackets and shirts, great for anyone looking for casual wear that doesn’t go out of style quickly.
EIDER Chamonix Myeongdong Branch
- Korean: 아이더 샤모니명동점
- Address: 서울 중구 명동길 38 (09:30–22:30)
An outdoor brand offering functional outerwear, shoes, and more. Recommended if you want sporty pieces that work well for city walking, or if you would like to compare items for hiking and other outdoor activities.
M PlayGround
- Korean: 엠플레이그라운드
- Myeongdong Branch: 서울 중구 명동8길 27 B1 (10:00–23:00)
- Myeongdong Migliore Branch: 서울 중구 퇴계로 115 (10:00–23:00)
If you want to browse trend items casually, the budget-friendly M PlayGround is also a convenient option. There are two locations in Myeongdong, but they differ in selection and vibe. Right now, you can get 5% off when you spend 20,000 KRW or more. Benefits vary by store, so check the coupon details for the location you plan to visit before you go.
▼Download coupon
Planning to visit? Check the current Creatrip coupon terms before you go. Availability, eligible branches, minimum spend, and promotion dates may change.
Also in the Myeongdong area, you will find plenty of popular sports brands like NIKE, Adidas, PUMA, and Fila. If you can’t find the store you are looking for, try checking nearby department stores as well.
Where can you buy glasses, sunglasses, and sneakers in Myeongdong?
Blue Elephant
- Korean: 블루엘리펀트
- Myeongdong Showroom: 서울 중구 명동8길 8-7 (11:00–23:00)
- SPACE Myeongdong: 서울 중구 명동길 1-8 (11:00–23:00)
- Myeongdong Flagship Store: 서울 중구 명동8길 39 (11:00–23:00)
A Korean eyewear brand that reinterprets 1970s American classic and vintage designs to fit modern styles. Many models are priced around 50,000 KRW, so it’s a great spot if you want stylish sunglasses at an affordable price to add a finishing touch to your outfit.
Davich Myeongdong Branch
- Korean: 다비치안경 명동점
- Address: 서울 중구 소공로 62 (09:30–20:30)
This is a directly operated store of a nationwide eyewear chain, where you can get everything from an eye exam with professional staff to choosing frames and lenses all in one go. It’s convenient for travelers who want to make prescription glasses during their trip while comparing a wide range of international brands and in-house products.
▼Download Coupon
Planning to visit this branch? Check the current Creatrip coupon terms before you go. Availability, eligible branches, minimum spend, and promotion dates may change.
Kana Optician
- Korean: 가나안경원
- Address: 서울 중구 소공로 62 (09:30–20:30)
An eyewear specialty shop that has been operating in Myeongdong for over 30 years. It’s easy to consult in multiple languages, including English, and if the items are in stock, they can also make your glasses the same day, making it a great choice if you want to pick out glasses or sunglasses while sharing specific preferences.
▼Download Coupon
Planning to visit this branch? Check the current Creatrip coupon terms before you go. Availability, eligible branches, minimum spend, and promotion dates may change.
ABC Mart, FOLDER
If you want to compare classic sneakers across multiple brands, ABC Mart, which has several branches in Myeongdong, and FOLDER Myeongdong Migliore Branch are both convenient. FOLDER is also a select shop for trendy shoes from Korea and overseas, plus you can enjoy customizing your pair with shoe charms.
Store Information
Store | Address, Hours |
|---|---|
ABC MART MS Myeongdong Branch | 서울 중구 명동7길 13 |
ABC MART ST Myeongdong 3-ga Branch | 서울 중구 명동10길 41 |
ABC MART ST Myeongdong-gil Branch | 서울 중구 명동길 9 |
ABC MART GS Myeongdong Jungang Branch | 서울 중구 명동8길 12 |
FOLDER Myeongdong Migliore Branch | 서울 중구 퇴계로 115 2F |
▼Download coupon
Planning to visit? Check the current Creatrip coupon terms before you go. Availability, eligible branches, minimum spend, and promotion dates may change.
Editor Tip
Myeongdong becomes much busier from late afternoon, especially around popular beauty stores and street-food areas. If you want time to compare clothing sizes, frames, or cosmetics, visit fashion and eyewear stores earlier in the day, then save street food and quick beauty shopping for the evening.
Which Olive Young store is best for Korean beauty shopping in Myeongdong?
If you want to stock up on cosmetics in Myeongdong, make sure to check out Olive Young’s large flagship stores. For the widest selection, visit Olive Young Central Myeongdong Town. Across its spacious three floors, you can enjoy comparing and shopping for everything from the latest cosmetics to beauty devices and healthcare items.
On the other hand, if you want to shop efficiently in a short amount of time, “Myeongdong Town (Myeongdong Global Store)” is the best choice. The two-floor layout is neatly organized by popular categories, skincare and sheet masks on the first floor, and makeup, hair care, food, and more on the second.
Both offer duty-free processing and foreign-language assistance, so travelers can shop with confidence. If variety matters most, go with “Central Myeongdong Town,” if you want to quickly pick up bestsellers, choose “Myeongdong Town,” and use each store depending on your goal.
Which Olive Young to choose
Olive Young store | Address, Hours | Best for | Before you visit |
Olive Young Central Myeongdong Town | 서울 중구 명동8길 27 10:00–22:30 | Browsing the widest beauty selection | Confirm the current floor guide, operating hours, and tax-refund availability. |
Olive Young Myeongdong Town / Global Store | 서울 중구 명동길 53 10:00–22:30 | Quick shopping for popular categories | Confirm stock, current operating hours, and foreign-language support. |
▼Buy gift vouchers here
If you’re planning to stock up on popular cosmetics at Olive Young, preparing a mobile gift voucher in advance makes checkout smoother. Please check the product page before purchase for terms of use and eligible stores.
Should you choose a department store or duty-free shop in Myeongdong?
In Myeongdong, you will find department stores and duty-free shops from Shinsegae and Lotte. If you want to pick up your items on the spot and start using them right away, choose a department store. If you want to get a good deal on overseas brands at duty-free prices, go with a duty-free shop. (Note: Duty-free shops require a specific pickup method, plus passport and departure flight verification.)
If you are looking for trendy clothes or K-pop goods, Lotte Young Plaza, next to Lotte Department Store, is also a great option. If you want to make the most of limited time, it is smart to check in advance which stores carry the brands you want, then focus your visit on either Shinsegae or Lotte.
Frequently Asked Questions (FAQ)
Q. If you want to stock up on Korean cosmetics in Myeongdong, where do you recommend going?
A. If having the widest selection is your priority, the large Olive Young stores are a convenient choice. You can compare skincare, makeup, hair care, and even food all in one place. Since stock and floor layouts vary by location, if you already know what you want to buy, it’s best to check in advance.
Q. Where is the best place to exchange money in Myeongdong?
A. If you care most about the exchange rate, the area around the Embassy Exchange Booth is a good choice, if you want somewhere open until late, go with K-Exchange, and if you want to use an automated exchange machine outside business hours, Money Box is an option. Since rates vary by day and time, check the posted rate and business hours for that day before deciding.
Q. Where should you go to buy Korean fashion brands in Myeongdong?
A. If you want to browse everything from basic wear to beauty and lifestyle goods all in one place, we recommend MUSINSA STANDARD Myeongdong Jungang Branch. If you want to compare a wide range of Korean brands, MUSINSA STORE Myeongdong is a great choice. If you are looking for bags or caps, be sure to also check out Matin Kim and emis.
Q. What’s the difference between department stores and duty-free shops in Myeongdong?
A. Department stores let you receive your items right after purchase and start using them immediately. Duty-free shops, on the other hand, require you to register your passport and departure information, and in some cases you pick up your items at the airport or another designated location. Since pickup location, deadlines, and required documents vary by store, be sure to check in advance.
Q. Can I buy glasses or sunglasses in Myeongdong the same day?
A. While sunglasses and ready-made frames are usually easy to purchase the same day, prescription lenses may take different amounts of time depending on stock, lens type, and processing status. If you want same-day pickup, it is safest to check with the store before visiting.
Q. What time is best for shopping in Myeongdong?
A. If you want to browse street shops at a relaxed pace, we recommend going in the morning, when it tends to be less crowded. From the late afternoon onward, the streets get busier with tourists and people visiting food stalls, so if you plan to take your time choosing cosmetics or clothing, it will be smoother to go earlier in the day.
Q. Do I need my passport to exchange cash in Myeongdong?
A. Requirements can vary by exchange counter and currency. Bring your original passport and confirm the accepted currencies, identification requirements, and daily operating hours directly with the counter before visiting.
Q. Can foreign visitors use international cards and receive a tax refund in Myeongdong?
A. Many major stores accept international cards, but accepted card types, minimum purchase amounts, tax-refund eligibility, and required documents vary by store. Bring your passport and check the store’s current policy before paying.
Q. Are Creatrip coupons available at every Myeongdong branch?
A. Coupon eligibility can differ by branch, campaign period, purchase amount, and product category. Open the coupon page before visiting and confirm the eligible branch, expiration date, and usage conditions.
Related articles for your Myeongdong trip
Planning a full day in Myeongdong? These guides can help you find restaurants, hair salons, and street food near your shopping route.
How we checked this guide
Store locations, opening hours, services, and promotions were reviewed on August 28, 2026 using official store websites, official social media channels, and Creatrip product pages. Store hours, stock, tax-refund policies, and promotional benefits may change without notice, so confirm details directly with the store before visiting.
If you have any questions or concerns, Creatrip provides 24/7 real-time support in English, Chinese, and Japanese for international visitors completely free of charge. Reach us anytime on WhatsApp (+82 10-8818-2915) or LINE (@creatrip). You can also follow us on Instagram, TikTok, Threads, and YouTube to stay updated on all things Korea!
