南韓Mukbang (eating broadcast) YouTuber, Hamzy, who has over 13.4 million subscribers, has opened a gukbap (Korean rice soup) restaurant in Seoul's Jongno district, generating sales of 100 million KRW monthly for three consecutive months. She revealed this on her YouTube channel after establishing a system where the taste remains consistent irrespective of the cook, resulting from meticulous two months of broth tasting. The restaurant's design incorporates traditional Korean aesthetics, aiming for a authentic experience. Despite her success, Hamzy advised fans not to intentionally visit just because of her fame but to enjoy the culinary experience. She also shared the challenges of the restaurant business and seeks support from her audience. Hamzy continues to be one of the most popular YouTubers in Korea, ranking third in popularity among Korean YouTubers in 2024.
