Now In Korea

Jack Daniel's เผชิญกับการขาดทุน หันมาพึ่งวิสกี้พรีเมียมเพื่อการฟื้นตัว

Creatrip Team

9 months ago

Brown-Forman Korea, known for Jack Daniel's, is shifting towards premium whiskey to boost growth and profitability. Traditionally focused on affordable products in large marts and convenience stores, the company now plans to expand its sales to hotels and whiskey bars with high-end offerings. They launched premium GlenDronach Master's Anthology collection, characterized by a rich sherry oak flavor. Despite significant market growth and launching new products like Glenglassaugh and lower-alcohol Jack Daniel's Tennessee Apple, the company faced financial setbacks due to penalties imposed by the customs office. They aim to continue growth and enhance profit by focusing on premium segments.

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